Website Builder Software Market by Deployment (Cloud-Based and On-Premises), Website Type (Dynamic and Static), End-User (Commercial and Individual), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2023 to 2032

  • Publish Date: Jul, 2023
  • Report ID: 420508
  • Category: Software
  • Pages: 232
$4700

The Website Builder Software market is expected to grow from USD 2.68 billion in 2022 to USD 5.54 billion by 2032, at a CAGR of 7.53% during the forecast period 2023-2032.

A website builder software is a computer program or online platform enabling users to create and design websites without extensive coding or technical knowledge. It provides a user-friendly interface and a variety of pre-designed templates, tools, and features that allow individuals and businesses to build professional-looking websites quickly and easily.

Website builder software offers a user-friendly interface that enables individuals and businesses with limited technical knowledge to create websites easily and quickly. This factor is driving the growth of the website builder software market. In addition, the website builder software market is anticipated to witness new opportunities over the forecast period for small businesses and individuals who want to establish an online presence quickly and affordably. However, while website builder software offers customization options, it may have limitations regarding advanced functionality and design flexibility compared to custom development. These factors can hamper the market's growth.

This study comprehensively analyses deployment, website type, end-user, and region. The deployment segment includes cloud-based and on-premises. The cloud-based segment held the highest market share in 2022. Cloud-based website builders offer the convenience of accessing and managing website projects from anywhere with an internet connection. Users can work on their websites using any device, such as desktops, laptops, or mobile devices, providing flexibility and convenience. The website type segment is divided into dynamic and static. The static segment registered the largest market share in 2022. Static websites consist of pre-rendered HTML, CSS, and JavaScript files served directly to visitors' browsers. This results in faster load times and improved performance since there is no need for server-side processing or database queries. The end-user segment is classified into commercial and individual. The commercial segment held the highest market revenue in 2022. Commercial website builders with a strong market presence and positive reputation have an advantage in attracting businesses. Established commercial website builders have gained users' trust, contributing to their dominance in the market.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The North American region held the highest market revenue in 2022. North America has one of the highest internet penetration rates globally. The region's widespread access to high-speed internet and the early adoption of digital technologies has created a favourable environment for website builder software to thrive.

Some of the notable players in the market are GoDaddy Operating Compan LLC, Edicy LLC (Voog), Jimdo GmbH, WordPress.com, The Endurance International Group Inc., SITE123, simblainc, Square Inc., Squarespace, Wix.com Inc., and WOW Slider among others.

Global Website Builder Software Market Analysis and Forecast, Deployment

  • Cloud-Based
  • On-Premises

Global Website Builder Software Market Analysis and Forecast, Website Type

  • Dynamic
  • Static

Global Website Builder Software Market Analysis and Forecast, End-User

  • Commercial
  • Individual

Global Website Builder Software Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2022, historic year 2019 to 2021, the forecast period considered is from 2023 to 2032.
  • The study delivers a comprehensive analysis of global market for all segments and region.
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2023 to 2032.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Deployment
          4.3.2. Market Attractiveness Analysis By Website Type
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Ease of use
    5.3. Restraints
          5.3.1. Small businesses and individuals
    5.4. Opportunities
          5.4.1. Limited flexibility
    5.5. Challenges
          5.5.1. Scalability challenges
6. Global Website Builder Software Market Analysis and Forecast, By Deployment
    6.1. Segment Overview
    6.2. Cloud-Based
    6.3. On-Premises
7. Global Website Builder Software Market Analysis and Forecast, By Website Type
    7.1. Segment Overview
    7.2. Dynamic
    7.3. Static
8. Global Website Builder Software Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Commercial
    8.3. Individual
9. Global Website Builder Software Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
10. Global Website Builder Software Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Website Builder Software Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions
11. Company Profiles
    11.1. GoDaddy Operating Compan LLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Edicy LLC (Voog)
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Jimdo GmbH
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. WordPress.com
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. The Endurance International Group Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. SITE123
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Semblance
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Square Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Squarespace
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Wix.com Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. WOW Slider
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis

List of Table

1. Global Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

2. Global Cloud-Based, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

3. Global On-Premises, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

4. Global Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

5. Global Dynamic, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

6. Global Static, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

7. Global Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

8. Global Commercial, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

9. Global Individual, Website Builder Software Market, By Region, 2019-2032 (USD Billion)

10. Global Website Builder Software Market, By Region, 2019-2032 (USD Billion)

11. North America Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

12. North America Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

13. North America Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

14. U.S. Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

15. U.S. Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

16. U.S. Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

17. Canada Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

18. Canada Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

19. Canada Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

20. Mexico Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

21. Mexico Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

22. Mexico Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

23. Europe Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

24. Europe Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

25. Europe Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

26. Germany Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

27. Germany Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

28. Germany Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

29. France Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

30. France Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

31. France Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

32. U.K. Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

33. U.K. Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

34. U.K. Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

35. Italy Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

36. Italy Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

37. Italy Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

38. Spain Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

39. Spain Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

40. Spain Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

41. Asia Pacific Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

42. Asia Pacific Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

43. Asia Pacific Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

44. Japan Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

45. Japan Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

46. Japan Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

47. China Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

48. China Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

49. China Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

50. India Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

51. India Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

52. India Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

53. South America Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

54. South America Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

55. South America Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

56. Brazil Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

57. Brazil Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

58. Brazil Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

59. Middle East and Africa Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

60. Middle East and Africa Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

61. Middle East and Africa Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

62. UAE Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

63. UAE Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

64. UAE Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

65. South Africa Website Builder Software Market, By Deployment, 2019-2032 (USD Billion)

66. South Africa Website Builder Software Market, By Website Type, 2019-2032 (USD Billion)

67. South Africa Website Builder Software Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Website Builder Software Market Segmentation

2. Website Builder Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Website Builder Software Market Attractiveness Analysis By Deployment

9. Global Website Builder Software Market Attractiveness Analysis By Website Type

10. Global Website Builder Software Market Attractiveness Analysis By End-User

11. Global Website Builder Software Market Attractiveness Analysis by Region

12. Global Website Builder Software Market: Dynamics

13. Global Website Builder Software Market Share By Deployment (2023 & 2032)

14. Global Website Builder Software Market Share By Website Type (2023 & 2032)

15. Global Website Builder Software Market Share By End-User (2023 & 2032)

16. Global Website Builder Software Market Share by Regions (2023 & 2032)

17. Global Website Builder Software Market Share by Company (2022)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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