Penetration Testing Market by Application (Mobile Applications, Web Applications, Network Infrastructure, Social Engineering, and Others), by Deployment Model (Cloud and On-Premise), by Organization Size, by Vertical and Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2022 to 2029

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The penetration testing market is expected to grow USD 2.08 billion in 2021 to USD 11.10 Billion by 2029, at a CAGR of 23.26% during the forecast period 2022-2029.

Penetration testing is generally performed utilizing automated or manual technologies to systematically compromise servers, network devices, web applications, wireless networks, endpoints, mobile devices, and other potential exposure points. The two primary penetration testing processes included in penetration testing are dynamic analysis tools and static analysis tools. Penetration testing aids in enhancing the existing safety procedures on information methods & supporting applications. Penetration testing can include breaching of application methods to discover vulnerabilities like unsanitized inputs that are susceptible to code injection attacks.

The factors driving the market are the increasing number of the cyber-attacks, rise in the trend of IoT based connected devices, increasing stringent regulations & compliances mandating standard penetration testing practices, rising penetration of the internet over the world, high demand for web analysis, a significant upgrade in mobile-based business-critical applications, increasing disposable income, and growing need to meet obedience standards. The factor restraining the market growth is the limited information regarding the different cyber security solutions. The opportunities for market growth are the rising trends of penetration testing-as-a-service (PTaaS), remote working security assessments, and enterprises' shifting focus to utilize cloud computing. The challenge for market growth is the shortage of skilled protection professionals.

This study delivers a comprehensive analysis of application, deployment model, organization size, vertical and region. The application segment includes mobile applications, web applications, network infrastructure, social engineering, and others. The mobile applications segment holds the largest market share in 2021 due to the high demand for E-Commerce apps. The deployment model segment includes cloud and on-premise. The cloud segment held the largest market share in 2021 due to the cost-effective & time-efficient features of the cloud. The organization size segment includes large enterprise and SMEs. The large enterprise segment held the largest market share in 2021 due to the increasing penetration testing application in large industries. Large enterprises include a vast workforce, and associated networking devices that are vulnerable to security-related risks also help to boost the segment’s growth. The vertical segment includes retail, energy & utilities, government & defense, BFSI, manufacturing, healthcare, IT & Telecom, and others. The BFSI segment held the largest market share in 2021 due to the financial organizations is adopting penetration testing control.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share due to the increasing security concerns, the presence of the key players, the need for regulatory compliance, and growing cyber-attacks in the region. Moreover, the growing number of data centers & cloud-based applications and increases in the investment of software testing is also helping to boost the region’s growth. The Asia Pacific is projected to observe significant growth due to the increasing use of mobile-based & web-based enterprise applications and rising sophisticated levels of cyber frauds in this region.

Some of the notable players in the market are Fireeye, Rapid7, Secureworks, Micro Focus, Sciencesoft, IBM, Veracode, Netsparkar, Immuniweb, Acunetix, Hackerone, Core Security, Rhino Security Labs, Coalfire Labs, Raxis, Vumeric Cybersecurity, Port Swigger, Isecurion, Offensive Security, and Indium Software, and among others.           

Global Penetration Testing Market Analysis and Forecast, Application

  • Mobile applications
  • Web applications
  • Network Infrastructure
  • Social Engineering
  • Others

Global Penetration Testing Market Analysis and Forecast, Deployment Model

  • Cloud
  • On-premise

Global Penetration Testing Market Analysis and Forecast, Organization Size

  • Large Enterprise
  • SMEs

Global Penetration Testing Market Analysis and Forecast, Vertical

  • Retail
  • Energy & Utilities
  • Government & Defense
  • BFSI
  • Manufacturing
  • Healthcare
  • IT & Telecom
  • Others

Global Penetration Testing Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2021, historic year 2019, the forecast period considered is from 2022 to 2029.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2022 to 2029.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, application offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Deployment Model
          4.3.3. Market Attractiveness Analysis By Organization Size
          4.3.4. Market Attractiveness Analysis By Vertical
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing number of the cyber-attacks
          5.2.2. Increasing stringent regulations & compliances mandating standard penetration testing practices
          5.2.3. Rising penetration of the internet over the world
    5.3. Restraints
          5.3.1. Limited information regarding the different cyber security solutions
    5.4. Opportunities
          5.4.1. The rising trends of penetration testing-as-a-service (PTaaS)
          5.4.2. Remote working security assessments
          5.4.3. Enterprises' shifting focus to utilize cloud computing
    5.5. Challenges
          5.5.1. Shortage of skilled protection professionals
6. Global Penetration Testing Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Mobile Applications
    6.3. Web Applications
    6.4. Network Infrastructure
    6.5. Social Engineering
    6.6. Others
7. Global Penetration Testing Market Analysis and Forecast, By Deployment Model
    7.1. Segment Overview
    7.2. Cloud
    7.3. On-premise
8. Global Penetration Testing Market Analysis and Forecast, By Organization Size
    8.1. Segment Overview
    8.2. Large Enterprises
    8.3. SMEs
9. Global Penetration Testing Market Analysis and Forecast, By Vertical
    9.1. Segment Overview
    9.2. Retail
    9.3. Energy & Utilities
    9.4. Government & Defense
    9.5. BFSI
    9.6. Manufacturing
    9.7. Healthcare
    9.8. IT & Telecom
    9.9. Others
10. Global Penetration Testing Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa
11. Global Penetration Testing Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Penetration Testing Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions
12. Company Profiles
    12.1. Fireeye
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Rapid7
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Secureworks
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Micro Focus
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Sciencesoft
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. IBM
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Veracode
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Netsparkar
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Immuniweb
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Acunetix
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Hackerone
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Core Security
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Rhino Security Labs
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Coalfire Labs
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Raxis
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
    12.16. Vumeric Cybersecurity
          12.16.1. Business Overview
          12.16.2. Company Snapshot
          12.16.3. Company Market Share Analysis
          12.16.4. Company Product Portfolio
          12.16.5. Recent Developments
          12.16.6. SWOT Analysis
    12.17. Port Swigger
          12.17.1. Business Overview
          12.17.2. Company Snapshot
          12.17.3. Company Market Share Analysis
          12.17.4. Company Product Portfolio
          12.17.5. Recent Developments
          12.17.6. SWOT Analysis
    12.18. Isecurion
          12.18.1. Business Overview
          12.18.2. Company Snapshot
          12.18.3. Company Market Share Analysis
          12.18.4. Company Product Portfolio
          12.18.5. Recent Developments
          12.18.6. SWOT Analysis
    12.19. Offensive Security
          12.19.1. Business Overview
          12.19.2. Company Snapshot
          12.19.3. Company Market Share Analysis
          12.19.4. Company Product Portfolio
          12.19.5. Recent Developments
          12.19.6. SWOT Analysis
    12.20. Indium Software
          12.20.1. Business Overview
          12.20.2. Company Snapshot
          12.20.3. Company Market Share Analysis
          12.20.4. Company Product Portfolio
          12.20.5. Recent Developments
          12.20.6. SWOT Analysis

List of Table

1. Global Penetration Testing Market, By Application, 2022-2029 (USD Billion)

2. Global Mobile Applications, Penetration Testing Market, By Region, 2022-2029 (USD Billion) 

3. Global Web Applications, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

4. Global Network Infrastructure, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

5. Global Social Engineering, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

6. Global Others, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

7. Global Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

8. Global Cloud, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

9. Global On-premise, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

10. Global Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

11. Global Large Enterprises, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

12. Global SMEs, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

13. Global Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

14. Global Retail, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

15. Global Energy & Utilities, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

16. Global Government & Defense, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

17. Global BFSI, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

18. Global Manufacturing, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

19. Global Healthcare, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

20. Global IT & Telecom,, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

21. Global Others, Penetration Testing Market, By Region, 2022-2029 (USD Billion)

22. North America Penetration Testing Market, By Application, 2022-2029 (USD Billion)

23. North America Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

24. North America Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

25. North America Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

26. U.S. Penetration Testing Market, By Application, 2022-2029 (USD Billion)

27. U.S. Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

28. U.S. Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

29. U.S. Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

30. Canada Penetration Testing Market, By Application, 2022-2029 (USD Billion)

31. Canada Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

32. Canada Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

33. Canada Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

34. Mexico Penetration Testing Market, By Application, 2022-2029 (USD Billion)

35. Mexico Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

36. Mexico Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

37. Mexico Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

38. Europe Penetration Testing Market, By Application, 2022-2029 (USD Billion)

39. Europe Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

40. Europe Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

41. Europe Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

42. Germany Penetration Testing Market, By Application, 2022-2029 (USD Billion)

43. Germany Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

44. Germany Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

45. Germany Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

46. France Penetration Testing Market, By Application, 2022-2029 (USD Billion)

47. France Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

48. France Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

49. France Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

50. U.K. Penetration Testing Market, By Application, 2022-2029 (USD Billion)

51. U.K. Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

52. U.K. Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

53. U.K. Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

54. Italy Penetration Testing Market, By Application, 2022-2029 (USD Billion)

55. Italy Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

56. Italy Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

57. Italy Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

58. Spain Penetration Testing Market, By Application, 2022-2029 (USD Billion)

59. Spain Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

60. Spain Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

61. Spain Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

62. Asia Pacific Penetration Testing Market, By Application, 2022-2029 (USD Billion)

63. Asia Pacific Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

64. Asia Pacific Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

65. Asia Pacific Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

66. Japan Penetration Testing Market, By Application, 2022-2029 (USD Billion)

67. Japan Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

68. Japan Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

69. Japan Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

70. China Penetration Testing Market, By Application, 2022-2029 (USD Billion)

71. China Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

72. China Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

73. China Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

74. India Penetration Testing Market, By Application, 2022-2029 (USD Billion)

75. India Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

76. India Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

77. India Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

78. South America Penetration Testing Market, By Application, 2022-2029 (USD Billion)

79. South America Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

80. South America Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

81. South America Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

82. Brazil Penetration Testing Market, By Application, 2022-2029 (USD Billion)

83. Brazil Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

84. Brazil Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

85. Brazil Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

86. Middle East and Africa Penetration Testing Market, By Application, 2022-2029 (USD Billion)

87. Middle East and Africa Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

88. Middle East and Africa Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

89. Middle East and Africa Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

90. UAE Penetration Testing Market, By Application, 2022-2029 (USD Billion)

91. UAE Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

92. UAE Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

93. UAE Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

94. South Africa Penetration Testing Market, By Application, 2022-2029 (USD Billion)

95. South Africa Penetration Testing Market, By Deployment Model, 2022-2029 (USD Billion)

96. South Africa Penetration Testing Market, By Organization Size, 2022-2029 (USD Billion)

97. South Africa Penetration Testing Market, By Vertical, 2022-2029 (USD Billion)

List of Figures 

1. Global Penetration Testing Market Segmentation

2. Global Penetration Testing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Penetration Testing Market Attractiveness Analysis By Application

9. Global Penetration Testing Market Attractiveness Analysis By Deployment Model 

10. Global Penetration Testing Market Attractiveness Analysis By Organization Size

11. Global Penetration Testing Market Attractiveness Analysis By Vertical

12. Global Penetration Testing Market Attractiveness Analysis By Region

13. Global Penetration Testing Market: Dynamics

14. Global Penetration Testing Market Share By Application (2022 & 2029)

15. Global Penetration Testing Market Share By Deployment Model (2022 & 2029)

16. Global Penetration Testing Market Share By Organization Size (2022 & 2029)

17. Global Penetration Testing Market Share By Vertical (2022 & 2029)

18. Global Penetration Testing Market Share By Regions (2022 & 2029)

19. Global Penetration Testing Market Share By Company (2021)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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Testimonials

Hi John,
Thanks for the report. We've been going through it and see some good data on the market and players. –

Kennedy Brown
Health Technology Innovation
United States

Hi Rahul,
Thank You for the report it is good and beneficial for me.
Thank You in Advance

Mika Salomäki

Dear Siddhartha,
Thank you for your fast reply. The report arrived safe and sound, evrything looks all right.
Thank you very much for your assitance and I will be looking forward to another opportunity for cooperation.

ONDŘEJ ŠUPKA
Analytics Department
ČESKÁ ZBROJOVKA A.S.

Dear Siddhartha,
The report looks good, and we believe the material mix is more realistic now. It is good to know you report “Net” Manufacturing Selling Price, as that can make a difference in how we view the numbers. The reports were great and we appreciate your working with us.
Thanks for all your help!

Karen Richwine
Director Marketing Operations
The AMES Companies, Inc.

Hi Siddhartha-san,
Many thanks for sending trade map with final report.
Best regards,

Atsushi Kaneko
Maritime Business Sect.
Aviation & Maritime Business Dept.
Sumitomo Mitsui Finance and Leasing Co.,Ltd

Hello Sapna,
Thanks for the report. We've been going through it and see some good data on the market and players.

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