The global over the top (OTT) market is expected to grow from USD 132.68 billion in 2019 to USD 456.45 billion by 2027, at a CAGR of 16.7% during the forecast period 2020-2027.
Over-the-top services are directly delivered to the consumers. It offers TV shows and movies without any requirement of satellite television or cable subscription. On the user's demand, content can be viewed or directly downloaded from the service. The service is provided on the connected devices such as console, smartphone, tablet and PC through the internet. Over-the-top is a trending technology which is widely accepted across the globe. The over-the-top market is driven by advance and innovative transformation, which results in an increased customer base due to its ability to access everything at a single space. Also, increased demand for live streaming channels, expansion in the variety of contents and rise of SVoD services are contributing to the growth of the market.
This study delivers a comprehensive analysis of device types, end-users and regions. The device type segment includes set-top box, gaming consoles, laptops desktops and tablets, smart TV's and smartphones. Gaming console is expected to show higher growth over the forecast period. Companies are utilizing OTT services in order to deliver online games along with scalability for multiple users. HD quality, as well as gaming platform across different locations, are contributing to the growth of the market. Moreover, Smart TV segment is also expected to show the highest growth in order to offer a wide range of platforms to the consumers. The end-user segment includes government, BFSI, e-commerce, IT & telecom, health & fitness, education & training, media & entertainment. Media & entertainment industry has the highest growth in the over the top market due to an increased number of digital-video consumers.
The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific region is expected to show the highest growth. The OTT services provided by the telecommunication, along with unique data packs, are contributing to the growth of the over the top market.
Some of the notable players in the over the top (OTT) market are Netflix, Microsoft, YouTube, Home Box Office, IndieFlix, Hulu, Rakuten, Line, Facebook, Amazon, Google, Apple, Roku, Vudu, Tencent and Kakao. Key players across the globe are focusing on the development of the streaming technologies such as virtual reality, 4K streaming, 1080p content and high-dynamic range. Companies such as Google Hangouts, Skype, Apple FaceTime, Tencent QQ and WhatsApp are emphasizing on technological innovations and advancements in order to provide advanced messaging and communication services.
This study forecasts revenue growth at global, regional, and country levels from 2020 to 2027. Fior Markets has segmented the market based on below-mentioned segments:
Global Over The Top (OTT) Market Analysis And Forecast, By Device Type
Global Over The Top (OTT) Market Analysis And Forecast, By End User
Global Over The Top (OTT) Market Analysis And Forecast, By Regional Analysis
Report Description:
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Device Type
4.3.2. Market Attractiveness Analysis By End User
4.3.3. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.3. Restrains
5.4. Opportunities
5.5. Challenges
6. Global Over The Top (OTT) Market Analysis and Forecast, By Device Type
6.1. Segment Overview
6.2. Set-Top Box
6.3. Gaming Consoles
6.4. Laptops Desktops and Tablets
6.5. Smart TV’s
6.6. Smartphones
7. Global Over The Top (OTT) Market Analysis and Forecast, By End User
7.1. Segment Overview
7.2. Government
7.3. BFSI
7.4. E-commerce
7.5. IT & Telecom
7.6. Health & Fitness
7.7. Education & Training
7.8. Media & Entertainment
8. Global Over The Top (OTT) Market Analysis and Forecast, By Regional Analysis
8.1. Segment Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.4. Asia-Pacific
8.4.1. Japan
8.4.2. China
8.4.3. India
8.5. South America
8.5.1. Brazil
8.6. Middle East and Africa
8.6.1. UAE
8.6.2. South Africa
9. Global Over The Top (OTT) Market-Competitive Landscape
9.1. Overview
9.2. Market Share of Key Players in Global Over The Top (OTT) Market
9.2.1. Global Company Market Share
9.2.2. North America Company Market Share
9.2.3. Europe Company Market Share
9.2.4. APAC Company Market Share
9.3. Competitive Situations and Trends
9.3.1. Product Launches and Developments
9.3.2. Partnerships, Collaborations, and Agreements
9.3.3. Mergers & Acquisitions
9.3.4. Expansions
10. Company Profiles
10.1. Netflix
10.1.1. Business Overview
10.1.2. Company Snapshot
10.1.3. Company Market Share Analysis
10.1.4. Company Product Portfolio
10.1.5. Recent Developments
10.1.6. SWOT Analysis
10.2. Microsoft
10.2.1. Business Overview
10.2.2. Company Snapshot
10.2.3. Company Market Share Analysis
10.2.4. Company Product Portfolio
10.2.5. Recent Developments
10.2.6. SWOT Analysis
10.3. YouTube
10.3.1. Business Overview
10.3.2. Company Snapshot
10.3.3. Company Market Share Analysis
10.3.4. Company Product Portfolio
10.3.5. Recent Developments
10.3.6. SWOT Analysis
10.4. Home Box Office
10.4.1. Business Overview
10.4.2. Company Snapshot
10.4.3. Company Market Share Analysis
10.4.4. Company Product Portfolio
10.4.5. Recent Developments
10.4.6. SWOT Analysis
10.5. IndieFlix
10.5.1. Business Overview
10.5.2. Company Snapshot
10.5.3. Company Market Share Analysis
10.5.4. Company Product Portfolio
10.5.5. Recent Developments
10.5.6. SWOT Analysis
10.6. Rakuten
10.6.1. Business Overview
10.6.2. Company Snapshot
10.6.3. Company Market Share Analysis
10.6.4. Company Product Portfolio
10.6.5. Recent Developments
10.6.6. SWOT Analysis
10.7. Hulu
10.7.1. Business Overview
10.7.2. Company Snapshot
10.7.3. Company Market Share Analysis
10.7.4. Company Product Portfolio
10.7.5. Recent Developments
10.7.6. SWOT Analysis
10.8. Line
10.8.1. Business Overview
10.8.2. Company Snapshot
10.8.3. Company Market Share Analysis
10.8.4. Company Product Portfolio
10.8.5. Recent Developments
10.8.6. SWOT Analysis
10.9. Facebook
10.9.1. Business Overview
10.9.2. Company Snapshot
10.9.3. Company Market Share Analysis
10.9.4. Company Product Portfolio
10.9.5. Recent Developments
10.9.6. SWOT Analysis
10.10. Amazon
10.10.1. Business Overview
10.10.2. Company Snapshot
10.10.3. Company Market Share Analysis
10.10.4. Company Product Portfolio
10.10.5. Recent Developments
10.10.6. SWOT Analysis
10.11. Google
10.11.1. Business Overview
10.11.2. Company Snapshot
10.11.3. Company Market Share Analysis
10.11.4. Company Product Portfolio
10.11.5. Recent Developments
10.11.6. SWOT Analysis
10.12. Apple
10.12.1. Business Overview
10.12.2. Company Snapshot
10.12.3. Company Market Share Analysis
10.12.4. Company Product Portfolio
10.12.5. Recent Developments
10.12.6. SWOT Analysis
10.13. Roku
10.13.1. Business Overview
10.13.2. Company Snapshot
10.13.3. Company Market Share Analysis
10.13.4. Company Product Portfolio
10.13.5. Recent Developments
10.13.6. SWOT Analysis
10.14. Vudu
10.14.1. Business Overview
10.14.2. Company Snapshot
10.14.3. Company Market Share Analysis
10.14.4. Company Product Portfolio
10.14.5. Recent Developments
10.14.6. SWOT Analysis
10.15. Tencent
10.15.1. Business Overview
10.15.2. Company Snapshot
10.15.3. Company Market Share Analysis
10.15.4. Company Product Portfolio
10.15.5. Recent Developments
10.15.6. SWOT Analysis
10.16. Kakao
10.16.1. Business Overview
10.16.2. Company Snapshot
10.16.3. Company Market Share Analysis
10.16.4. Company Product Portfolio
10.16.5. Recent Developments
10.16.6. SWOT Analysis
List of Table
1. Global Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
2. Global Set-Top Box, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
3. Global Gaming Consoles, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
4. Global Laptops Desktops and Tablets, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
5. Global Smart TV’s, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
6. Global Smartphones, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
7. Global Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
8. Global Government Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
9. Global BFSI Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
10. Global E-commerce Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
11. Global IT & Telecom Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
12. Global Health & Fitness Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
13. Global Education & Training Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
14. Global Media & Entertainment Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
15. Global Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)
16. Global Over The Top (OTT) Market, By North America, 2017–2027(USD Billion)
17. North America Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
18. North America Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
19. U.S. Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
20. U.S. Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
21. Canada Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
22. Canada Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
23. Mexico Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
24. Mexico Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
25. Europe Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
26. Europe Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
27. Germany Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
28. Germany Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
29. France Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
30. France Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
31. U.K. Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
32. U.K. Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
33. Italy Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
34. Italy Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
35. Spain Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
36. Spain Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
37. Asia Pacific Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
38. Asia Pacific Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
39. Japan Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
40. Japan Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
41. China Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
42. China Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
43. India Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
44. India Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
45. South America Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
46. South America Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
47. Brazil Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
48. Brazil Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
49. Middle East and Africa Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
50. Middle East and Africa Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
51. UAE Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
52. UAE Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
53. South Africa Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)
54. South Africa Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)
List of Figures
1. Global Over The Top (OTT) Market Segmentation
2. Over The Top (OTT) Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Over The Top (OTT) Market Attractiveness Analysis By Device Type
9. Global Over The Top (OTT) Market Attractiveness Analysis By End User
10. Global Over The Top (OTT) Market Attractiveness Analysis By Region
11. Global Over The Top (OTT) Market: Dynamics
12. Global Over The Top (OTT) Market Share By Device Type (2019 & 2027)
13. Global Over The Top (OTT) Market Share By End User (2019 & 2027)
14. Global Over The Top (OTT) Market Share by Regions (2019 & 2027)
15. Global Over The Top (OTT) Market Share by Company (2019)
Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.
Market research is valuable because of the following reasons:
Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.
Our market research process involves with the four specific stages.
Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:
Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:
Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.
This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.
Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.
Free Customization
Countries can be added on demand
Free yearly update on purchase of Multi/Corporate User License
Companies served till date
We serve our customers 24x7 for 365 days through calls, emails and live chat options.
Huge database of exceptional market reports bringing market intelligence to your fingertips.
SSL enabled, we offer you various secured payment options for risk free purchase.