The global kombucha market is expected to grow from USD 2.1 billion in 2019 to USD 7.3 billion by 2027, at a CAGR of 17% during the forecast period 2020-2027.
Kombucha is a drink manufactured by fermentation of a mixture of tea and sugar with yeast, bacteria or other microbial culture. It is a health drink and is considered to be effective in the treatment of diseases like arthritis and cancer. It also stimulates the immune system, increases metabolism, and rebuilds connective tissues.
With the increase in the number of people becoming health conscious, the demand for functional and organic beverages has risen. The rising awareness amongst the people about the nutritional benefits of the drink is expected to drive the market growth. The unique flavour and taste of the drink has led to colossal consumer inclination towards the product. The increasing investments by the companies in product development and marketing and advertisement is also expected to contribute towards market growth.
This study delivers a comprehensive analysis of product, type, distribution channel, and regions. On the basis of the product, the market can be divided into organic and inorganic products. The organic segment dominated the market share and is expected to portray a high growth rate. This is because of the changing consumer preferences towards products with natural ingredients and clean label. The health benefits of organic products and the history of its usage is further expected to fuel the market growth. On the basis of type, the market can be divided into original and flavoured drink. The original drink segment is expected to portray a high growth rate due to the long history of its usage and its health benefits. The original kombucha is known for preventing bacterial infections and promoting better digestion and immunity. The changing preferences of consumers towards low sugar drinks will also contribute to the market growth of organic beverage segment. On the basis of the distribution channel, the market can be divided into supermarkets/ hypermarkets, convenience stores, health stores, online retailers and others. The online retail segment is expected to grow at a rapid pace due to an increase in the number of e-commerce players and ease in shopping.
The market for kombucha has been segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America dominates the market share due to an upsurge in the health and energy drinks segment. The rising obesity in the region has led to changes in consumer preferences towards non-carbonated and low-calorie drinks fuelling the market growth in the region. The Asia-Pacific region is expected to show a high growth rate with increasing number of people living in urban areas using the product. The increasing awareness among the people regarding the health benefits of the beverage and higher penetration of the organic food in the region is expected to drive the market growth.
The leading players of the market include Kombucha Wonder Drink, Live Soda Kombucha, Millennium Products, Inc., Reed’s, Inc., The Hain Celestial Group, Nesalla Kombucha, Makana Beverages Inc., Red Bull Gmbh, Revive Kombucha, Kosmic Kombucha, Townshend’s Tea Company, Cell - Nique Corporation, The Humm Kombucha, Buchi Kombucha, and Gt’s Kombucha.
Global Kombucha Market Analysis And Forecast, By Product
Global Kombucha Market Analysis And Forecast, By Type
Global Kombucha Market Analysis And Forecast, By Distribution Channel
Global Kombucha Market Analysis And Forecast, By Regional Analysis
Report Description:
The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Product
4.3.2. Market Attractiveness Analysis By Type
4.3.3. Market Attractiveness Analysis By Distribution Channel
4.3.4. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.3. Restrains
5.4. Opportunities
5.5. Challenges
6. Global Kombucha Market Analysis and Forecast, By Product
6.1. Segment Overview
6.2. Organic
6.3. Inorganic
7. Global Kombucha Market Analysis and Forecast, By Type
7.1. Segment Overview
7.2. Original
7.3. Flavored
8. Global Kombucha Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Supermarkets/ Hypermarkets
8.3. Convenience Stores
8.4. Health Stores
8.5. Online Retailers
8.6. Others
9. Global Kombucha Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Kombucha Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in Global Kombucha Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Kombucha Wonder Drink
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Live Soda Kombucha
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Millennium Products, Inc.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Reed’s, Inc.
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. The Hain Celestial Group
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Nesalla Kombucha
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Makana Beverages Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Red Bull Gmbh
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Revive Kombucha
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Kosmic Kombucha
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
2. Global Organic Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
3. Global Inorganic Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
4. Global Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
5. Global Original, Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
6. Global Flavored, Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
7. Global Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
8. Global Supermarkets/ Hypermarkets Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
9. Global Convenience Stores Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
10. Global Health Stores Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
11. Global Online Retailers Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
12. Global Others Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
13. Global Kombucha Market, By Region, 2017–2027 (USD Billion)(Thousand Units)
14. Global Kombucha Market, By North America, 2017–2027 (USD Billion)(Thousand Units)
15. North America Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
16. North America Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
17. North America Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
18. U.S. Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
19. U.S. Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
20. U.S. Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
21. Canada Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
22. Canada Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
23. Canada Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
24. Mexico Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
25. Mexico Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
26. Mexico Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
27. Europe Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
28. Europe Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
29. Europe Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
30. Germany Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
31. Germany Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
32. Germany Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
33. France Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
34. France Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
35. France Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
36. U.K. Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
37. U.K. Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
38. U.K. Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
39. Italy Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
40. Italy Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
41. Italy Kombucha Market, By Distribution Channel, 2016–2026(USD Billion)(Thousand Units)
42. Spain Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
43. Spain Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
44. Spain Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
45. Asia Pacific Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
46. Asia Pacific Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
47. Asia Pacific Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
48. Japan Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
49. Japan Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
50. Japan Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
51. China Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
52. China Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
53. China Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
54. India Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
55. India Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
56. India Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
57. South America Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
58. South America Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
59. South America Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
60. Brazil Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
61. Brazil Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
62. Brazil Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
63. Middle East and Africa Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
64. Middle East and Africa Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
65. Middle East and Africa Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
66. UAE Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
67. UAE Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
68. UAE Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
69. South Africa Kombucha Market, By Product, 2017–2027 (USD Billion)(Thousand Units)
70. South Africa Kombucha Market, By Type, 2017–2027 (USD Billion)(Thousand Units)
71. South Africa Kombucha Market, By Distribution Channel, 2017–2027 (USD Billion)(Thousand Units)
List of Figures
1. Global Kombucha Market Segmentation
2. Kombucha Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Kombucha Market Attractiveness Analysis By Product
9. Global Kombucha Market Attractiveness Analysis By Type
10. Global Kombucha Market Attractiveness Analysis By Distribution Channel
11. Global Kombucha Market Attractiveness Analysis By Region
12. Global Kombucha Market: Dynamics
13. Global Kombucha Market Share By Product (2019 & 2027)
14. Global Kombucha Market Share by Type (2019 & 2027)
15. Global Kombucha Market Share By Distribution Channel (2019 & 2027)
16. Global Kombucha Market Share by Regions (2019 & 2027)
17. Global Kombucha Market Share by Company (2019)
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