The Global Web Content Management Market is expected to grow from USD 6.73 billion in 2020 to USD 21.59 billion by 2028, at a CAGR of 15.69% during the forecast period 2021-2028.
Web content management (WCM) is a software solution that combines several technologies to help organizations manage digital content on their websites. Content marketing has become critical to the success of digital marketing campaigns. Web content management has become an essential component of an organization's growth. Before information is published, organizations can utilize a web content management system to provide a single interface that allows for rapid content editing and the insertion of various forms of media. Such a software solution provides flexibility and adaptability, allowing organizations to tailor information to meet their own needs. On-premises or in the cloud, a web content management system (WCMS) can be implemented. Organizations may grow their business and improve their brand image by using a web content management system. Companies may use a web content management system to enhance consumer interaction.
The factors driving the web content management market are customers’ shift toward video-based content across the OTT space. Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it's information, entertainment, or social activity, at any time and from any location, thanks to a rise in the number of devices capable of supporting digital media and faster internet connection speeds. In the United States, media consumption has skyrocketed, with a substantial shift from conventional to new (digital) media. The growth of digital media providers like Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee is threatening television's long-held dominance as the primary source of entertainment. The factors restraining the web content management market growth are interoperability issues due to data integration. The capacity of software to readily connect with other systems in exchanging functionality and data is referred to as interoperability. By standardizing interactions and minimizing compatibility difficulties, the interoperable software allows users to interface with external systems seamlessly. Not only can an interoperable content management system extract data and content from many external systems, but it can also provide information and experiences to a variety of frontend apps.
A growing trend toward cloud-based SaaS content management systems has given rise to new business opportunities.
This study delivers a comprehensive analysis of type, development, and industry. The type segment includes service, solution. The solution type segment dominated the web content management segment market in 2020. Nearly three-quarters of the revenue share is expected to come from the solution type sector. The development segment includes cloud, on-premise. The cloud development segment dominated the web content management segment market in 2020, as Additional costs can be saved by using customized services. The industry segment includes retail & consumer goods, telecom & IT, media & entertainment, travel & hospitality, education, healthcare, BFSI, government. The media & entertainment industry segment dominated the web content management segment market in 2020. It aids in providing a multi-channel customer experience by delivering marketing information in desired formats across the appropriate channels at the proper time.
The web content management market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America dominated the web content management market with 39.79% in 2020, followed by Asia-Pacific. This is due to the region's strong adoption of digital technology in the media and entertainment sector for advertising, content production, and promotion on online websites. In addition, increased IT investment, rising internet penetration, the existence of a significant number of major companies, and early adoption of innovative technologies are all aspects that are assisting the industry's growth in the area. Many WCM providers are pursuing a variety of expansion strategies to enhance their market positions. The US government has aided by fostering an optimal climate for research and innovation, which has resulted in advances in a variety of sectors of science and technology. Asia-Pacific is the fastest-growing region in the web content management market. The burgeoning e-commerce sectors in China and India, the growing number of internet users, the increasing use of mobile devices, and the rapid deployment of digital platforms are expected to contribute to the rise. In addition, the industry's growth is being aided by increased internet penetration and the number of people using social media.
Some notable players in the web content management market are OpenText Corporation, Adobe Systems Incorporated, IBM Corporation, Microsoft Corporation, Oracle Corporation, Acquia, Inc., EPiServer AB, Sitecore A/S, SDL plc, Kentico Software s.r.o.
Global Web Content Management Market Analysis and Forecast, by Type
Global Web Content Management Market Analysis and Forecast, by Development
Global Web Content Management Market Analysis and Forecast, by Industry
Global Web Content Management Market Analysis and Forecast, by Region
Report Description:
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Type
4.3.2. Market Attractiveness Analysis by Development
4.3.3. Market Attractiveness Analysis by Industry
4.3.4. Market Attractiveness Analysis By region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Rising customers’ shift toward video-based content across the OTT space
5.3. Restrains
5.3.1. Interoperability issue due to data integration
5.4. Opportunities
5.4.1. Growing trend toward cloud-based SaaS content management systems
6. Global Web Content Management Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Service
6.3. Solution
7. Global Web Content Management Market Analysis and Forecast, By Development
7.1. Segment Overview
7.2. Cloud
7.3. On-premise
8. Global Web Content Management Market Analysis and Forecast, By Industry
8.1. Segment Overview
8.2. Retail & Consumer Goods
8.3. Telecom & IT
8.4. Media & Entertainment
8.5. Travel & Hospitality
8.6. Education
8.7. Healthcare
8.8. BFSI
8.9. Government
9. Global Web Content Management Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Web Content Management Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in Global Web Content Management Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. OpenText Corporation
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Adobe Systems Incorporated
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. IBM Corporation
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Microsoft Corporation
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Oracle Corporation
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Acquia, Inc.
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. EPiServer AB
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Sitecore A/S
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. SDL plc
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Kentico Software s.r.o.
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Web Content Management Market, By Type, 2018-2028 (USD Million)
2. Global Service, Web Content Management Market, By Region, 2018-2028 (USD Million)
3. Global Solution, Web Content Management Market, By Region, 2018-2028 (USD Million)
4. Global Web Content Management Market, By Development, 2018-2028 (USD Million)
5. Global Cloud, Web Content Management Market, By Region, 2018-2028 (USD Million)
6. Global On-premise, Web Content Management Market, By Region, 2018-2028 (USD Million)
7. Global Web Content Management Market, By Industry, 2018-2028 (USD Million)
8. Global Retail & Consumer Goods, Web Content Management Market, By Region, 2018-2028 (USD Million)
9. Global Telecom & IT, Web Content Management Market, By Region, 2018-2028 (USD Million)
10. Global Media & Entertainment, Web Content Management Market, By Region, 2018-2028 (USD Million)
11. Global Travel & Hospitality, Web Content Management Market, By Region, 2018-2028 (USD Million)
12. Global Education, Web Content Management Market, By Region, 2018-2028 (USD Million)
13. Global Healthcare, Web Content Management Market, By Region, 2018-2028 (USD Million)
14. Global BFSI, Web Content Management Market, By Region, 2018-2028 (USD Million)
15. Global Government, Web Content Management Market, By Region, 2018-2028 (USD Million)
16. North America Web Content Management Market, By Type, 2018-2028 (USD Million)
17. North America Web Content Management Market, By Development, 2018-2028 (USD Million)
18. North America Web Content Management Market, By Industry, 2018-2028 (USD Million)
19. U.S. Web Content Management Market, By Type, 2018-2028 (USD Million)
20. U.S. Web Content Management Market, By Development, 2018-2028 (USD Million)
21. U.S. Web Content Management Market, By Industry, 2018-2028 (USD Million)
22. Canada Web Content Management Market, By Type, 2018-2028 (USD Million)
23. Canada Web Content Management Market, By Development, 2018-2028 (USD Million)
24. Canada Web Content Management Market, By Industry, 2018-2028 (USD Million)
25. Mexico Web Content Management Market, By Type, 2018-2028 (USD Million)
26. Mexico Web Content Management Market, By Development, 2018-2028 (USD Million)
27. Mexico Web Content Management Market, By Industry, 2018-2028 (USD Million)
28. Europe Web Content Management Market, By Type, 2018-2028 (USD Million)
29. Europe Web Content Management Market, By Development, 2018-2028 (USD Million)
30. Europe Web Content Management Market, By Industry, 2018-2028 (USD Million)
31. Germany Web Content Management Market, By Type, 2018-2028 (USD Million)
32. Germany Web Content Management Market, By Development, 2018-2028 (USD Million)
33. Germany Web Content Management Market, By Industry, 2018-2028 (USD Million)
34. France Web Content Management Market, By Type, 2018-2028 (USD Million)
35. France Web Content Management Market, By Development, 2018-2028 (USD Million)
36. France Web Content Management Market, By Industry, 2018-2028 (USD Million)
37. U.K. Web Content Management Market, By Type, 2018-2028 (USD Million)
38. U.K. Web Content Management Market, By Development, 2018-2028 (USD Million)
39. U.K. Web Content Management Market, By Industry, 2018-2028 (USD Million)
40. Italy Web Content Management Market, By Type, 2018-2028 (USD Million)
41. Italy Web Content Management Market, By Development, 2018-2028 (USD Million)
42. Italy Web Content Management Market, By Industry, 2018-2028 (USD Million)
43. Spain Web Content Management Market, By Type, 2018-2028 (USD Million)
44. Spain Web Content Management Market, By Development, 2018-2028 (USD Million)
45. Spain Web Content Management Market, By Industry, 2018-2028 (USD Million)
46. Asia Pacific Web Content Management Market, By Type, 2018-2028 (USD Million)
47. Asia Pacific Web Content Management Market, By Development, 2018-2028 (USD Million)
48. Asia Pacific Web Content Management Market, By Industry, 2018-2028 (USD Million)
49. Japan Web Content Management Market, By Type, 2018-2028 (USD Million)
50. Japan Web Content Management Market, By Development, 2018-2028 (USD Million)
51. Japan Web Content Management Market, By Industry, 2018-2028 (USD Million)
52. China Web Content Management Market, By Type, 2018-2028 (USD Million)
53. China Web Content Management Market, By Development, 2018-2028 (USD Million)
54. China Web Content Management Market, By Industry, 2018-2028 (USD Million)
55. India Web Content Management Market, By Type, 2018-2028 (USD Million)
56. India Web Content Management Market, By Development, 2018-2028 (USD Million)
57. India Web Content Management Market, By Industry, 2018-2028 (USD Million)
58. South America Web Content Management Market, By Type, 2018-2028 (USD Million)
59. South America Web Content Management Market, By Development, 2018-2028 (USD Million)
60. South America Web Content Management Market, By Industry, 2018-2028 (USD Million)
61. Brazil Web Content Management Market, By Type, 2018-2028 (USD Million)
62. Brazil Web Content Management Market, By Development, 2018-2028 (USD Million)
63. Brazil Web Content Management Market, By Industry, 2018-2028 (USD Million)
64. Middle East and Africa Web Content Management Market, By Type, 2018-2028 (USD Million)
65. Middle East and Africa Web Content Management Market, By Development, 2018-2028 (USD Million)
66. Middle East and Africa Web Content Management Market, By Industry, 2018-2028 (USD Million)
67. UAE Web Content Management Market, By Type, 2018-2028 (USD Million)
68. UAE Web Content Management Market, By Development, 2018-2028 (USD Million)
69. UAE Web Content Management Market, By Industry, 2018-2028 (USD Million
70. South Africa Web Content Management Market, By Type, 2018-2028 (USD Million)
71. South Africa Web Content Management Market, By Development, 2018-2028 (USD Million)
72. South Africa Web Content Management Market, By Industry, 2018-2028 (USD Million)
List of Figures
1. Global Web Content Management Market Segmentation
2. Global Web Content Management Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Web Content Management Market Attractiveness Analysis by Type
9. Global Web Content Management Market Attractiveness Analysis by Development
10. Global Web Content Management Market Attractiveness Analysis by Industry
11. Global Web Content Management Market Attractiveness Analysis by Region
12. Global Web Content Management Market: Dynamics
13. Global Web Content Management Market Share by Type (2021 - 2028)
14. Global Web Content Management Market Share by Development (2021 - 2028)
15. Global Web Content Management Market Share by Industry (2021 – 2028)
16. Global Web Content Management Market Share by Regions (2021 - 2028)
17. Global Web Content Management Market Share by Company (2020)
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