What is scope of the report?

The base year for the study has been considered 2019, historic year 2014 and 2018. Read More

What are the significant segments operating in the market?

Market is segmented on the basis. Read More

What are the vital market dynamics?

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. Read More

What does a company profile includes?

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering. Read More

Global Web Analytics Market 2020 by Company, Regions, Type and Application, Forecast to 2025

Publish Date: Feb, 2020
Report ID: 407818
Category: Business Services
Pages: 102

$3480

Market Overview

The global Web Analytics market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of 9.9% in the forecast period of 2020 to 2025 and will expected to reach USD 3852.7 million by 2025, from USD 2638.2 million in 2019.

The Web Analytics market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

Market segmentation

Web Analytics market is split by Type and by Application. For the period 2015-2025, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

By Type, Web Analytics market has been segmented into:

On-Demand

On-Premise

By Application, Web Analytics has been segmented into:

Social Media Management

Targeting and Behavioral Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Performance Monitoring

Others

Regions and Countries Level Analysis

Regional analysis is another highly comprehensive part of the research and analysis study of the global Web Analytics market presented in the report. This section sheds light on the sales growth of different regional and country-level Web Analytics markets. For the historical and forecast period 2015 to 2025, it provides detailed and accurate country-wise volume analysis and region-wise market size analysis of the global Web Analytics market.

The report offers in-depth assessment of the growth and other aspects of the Web Analytics market in important countries (regions), including:

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Competitive Landscape and Web Analytics Market Share Analysis

Web Analytics competitive landscape provides details by vendors, including company overview, company total revenue (financials), market potential, global presence, Web Analytics sales and revenue generated, market share, price, production sites and facilities, SWOT analysis, product launch. For the period 2015-2020, this study provides the Web Analytics sales, revenue and market share for each player covered in this report.

The major players covered in Web Analytics are:

Adobe Systems

Tableau Software

IBM

At Internet

Splunk

Google

Webtrends

SAS

Microstrategy

Teradata

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Table of Contents

1 Web Analytics Market Overview

1.1 Product Overview and Scope of Web Analytics

1.2 Classification of Web Analytics by Type

1.2.1 Global Web Analytics Revenue by Type: 2015 VS 2019 VS 2025

1.2.2 Global Web Analytics Revenue Market Share by Type in 2019

1.2.3 On-Demand

1.2.4 On-Premise

1.3 Global Web Analytics Market by Application

1.3.1 Overview: Global Web Analytics Revenue by Application: 2015 VS 2019 VS 2025

1.3.2 Social Media Management

1.3.3 Targeting and Behavioral Analysis

1.3.4 Display Advertising Optimization

1.3.5 Multichannel Campaign Analysis

1.3.6 Performance Monitoring

1.3.7 Others

1.4 Global Web Analytics Market by Regions

1.4.1 Global Web Analytics Market Size by Regions: 2015 VS 2019 VS 2025

1.4.2 Global Market Size of Web Analytics (2015-2025)

1.4.3 North America (USA, Canada and Mexico) Web Analytics Status and Prospect (2015-2025)

1.4.4 Europe (Germany, France, UK, Russia and Italy) Web Analytics Status and Prospect (2015-2025)

1.4.5 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Web Analytics Status and Prospect (2015-2025)

1.4.6 South America (Brazil, Argentina, Colombia) Web Analytics Status and Prospect (2015-2025)

1.4.7 Middle East & Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Web Analytics Status and Prospect (2015-2025)

2 Company Profiles

2.1 Adobe Systems

2.1.1 Adobe Systems Details

2.1.2 Adobe Systems Major Business and Total Revenue (Financial Highlights) Analysis

2.1.3 Adobe Systems SWOT Analysis

2.1.4 Adobe Systems Product and Services

2.1.5 Adobe Systems Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.2 Tableau Software

2.2.1 Tableau Software Details

2.2.2 Tableau Software Major Business and Total Revenue (Financial Highlights) Analysis

2.2.3 Tableau Software SWOT Analysis

2.2.4 Tableau Software Product and Services

2.2.5 Tableau Software Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.3 IBM

2.3.1 IBM Details

2.3.2 IBM Major Business and Total Revenue (Financial Highlights) Analysis

2.3.3 IBM SWOT Analysis

2.3.4 IBM Product and Services

2.3.5 IBM Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.4 At Internet

2.4.1 At Internet Details

2.4.2 At Internet Major Business and Total Revenue (Financial Highlights) Analysis

2.4.3 At Internet SWOT Analysis

2.4.4 At Internet Product and Services

2.4.5 At Internet Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.5 Splunk

2.5.1 Splunk Details

2.5.2 Splunk Major Business and Total Revenue (Financial Highlights) Analysis

2.5.3 Splunk SWOT Analysis

2.5.4 Splunk Product and Services

2.5.5 Splunk Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.6 Google

2.6.1 Google Details

2.6.2 Google Major Business and Total Revenue (Financial Highlights) Analysis

2.6.3 Google SWOT Analysis

2.6.4 Google Product and Services

2.6.5 Google Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.7 Webtrends

2.7.1 Webtrends Details

2.7.2 Webtrends Major Business and Total Revenue (Financial Highlights) Analysis

2.7.3 Webtrends SWOT Analysis

2.7.4 Webtrends Product and Services

2.7.5 Webtrends Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.8 SAS

2.8.1 SAS Details

2.8.2 SAS Major Business and Total Revenue (Financial Highlights) Analysis

2.8.3 SAS SWOT Analysis

2.8.4 SAS Product and Services

2.8.5 SAS Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.9 Microstrategy

2.9.1 Microstrategy Details

2.9.2 Microstrategy Major Business and Total Revenue (Financial Highlights) Analysis

2.9.3 Microstrategy SWOT Analysis

2.9.4 Microstrategy Product and Services

2.9.5 Microstrategy Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

2.10 Teradata

2.10.1 Teradata Details

2.10.2 Teradata Major Business and Total Revenue (Financial Highlights) Analysis

2.10.3 Teradata SWOT Analysis

2.10.4 Teradata Product and Services

2.10.5 Teradata Web Analytics Revenue, Gross Margin and Market Share (2018-2019)

3 Market Competition, by Players

3.1 Global Web Analytics Revenue and Share by Players (2015-2020)

3.2 Market Concentration Rate

3.2.1 Top 5 Web Analytics Players Market Share

3.2.2 Top 10 Web Analytics Players Market Share

3.3 Market Competition Trend

4 Market Size by Regions

4.1 Global Web Analytics Revenue and Market Share by Regions

4.2 North America Web Analytics Revenue and Growth Rate (2015-2020)

4.3 Europe Web Analytics Revenue and Growth Rate (2015-2020)

4.4 Asia-Pacific Web Analytics Revenue and Growth Rate (2015-2020)

4.5 South America Web Analytics Revenue and Growth Rate (2015-2020)

4.6 Middle East & Africa Web Analytics Revenue and Growth Rate (2015-2020)

5 North America Web Analytics Revenue by Countries

5.1 North America Web Analytics Revenue by Countries (2015-2020)

5.2 USA Web Analytics Revenue and Growth Rate (2015-2020)

5.3 Canada Web Analytics Revenue and Growth Rate (2015-2020)

5.4 Mexico Web Analytics Revenue and Growth Rate (2015-2020)

6 Europe Web Analytics Revenue by Countries

6.1 Europe Web Analytics Revenue by Countries (2015-2020)

6.2 Germany Web Analytics Revenue and Growth Rate (2015-2020)

6.3 UK Web Analytics Revenue and Growth Rate (2015-2020)

6.4 France Web Analytics Revenue and Growth Rate (2015-2020)

6.5 Russia Web Analytics Revenue and Growth Rate (2015-2020)

6.6 Italy Web Analytics Revenue and Growth Rate (2015-2020)

7 Asia-Pacific Web Analytics Revenue by Countries

7.1 Asia-Pacific Web Analytics Revenue by Countries (2015-2020)

7.2 China Web Analytics Revenue and Growth Rate (2015-2020)

7.3 Japan Web Analytics Revenue and Growth Rate (2015-2020)

7.4 Korea Web Analytics Revenue and Growth Rate (2015-2020)

7.5 India Web Analytics Revenue and Growth Rate (2015-2020)

7.6 Southeast Asia Web Analytics Revenue and Growth Rate (2015-2020)

8 South America Web Analytics Revenue by Countries

8.1 South America Web Analytics Revenue by Countries (2015-2020)

8.2 Brazil Web Analytics Revenue and Growth Rate (2015-2020)

8.3 Argentina Web Analytics Revenue and Growth Rate (2015-2020)

9 Middle East & Africa Revenue Web Analytics by Countries

9.1 Middle East & Africa Web Analytics Revenue by Countries (2015-2020)

9.2 Saudi Arabia Web Analytics Revenue and Growth Rate (2015-2020)

9.3 UAE Web Analytics Revenue and Growth Rate (2015-2020)

9.4 Egypt Web Analytics Revenue and Growth Rate (2015-2020)

9.5 South Africa Web Analytics Revenue and Growth Rate (2015-2020)

10 Market Size Segment by Type

10.1 Global Web Analytics Revenue and Market Share by Type (2015-2020)

10.2 Global Web Analytics Market Forecast by Type (2019-2024)

10.3 On-Demand Revenue Growth Rate (2015-2025)

10.4 On-Premise Revenue Growth Rate (2015-2025)

11 Global Web Analytics Market Segment by Application

11.1 Global Web Analytics Revenue Market Share by Application (2015-2020)

11.2 Web Analytics Market Forecast by Application (2019-2024)

11.3 Social Media Management Revenue Growth (2015-2020)

11.4 Targeting and Behavioral Analysis Revenue Growth (2015-2020)

11.5 Display Advertising Optimization Revenue Growth (2015-2020)

11.6 Multichannel Campaign Analysis Revenue Growth (2015-2020)

11.7 Performance Monitoring Revenue Growth (2015-2020)

11.8 Others Revenue Growth (2015-2020)

12 Global Web Analytics Market Size Forecast (2021-2025)

12.1 Global Web Analytics Market Size Forecast (2021-2025)

12.2 Global Web Analytics Market Forecast by Regions (2021-2025)

12.3 North America Web Analytics Revenue Market Forecast (2021-2025)

12.4 Europe Web Analytics Revenue Market Forecast (2021-2025)

12.5 Asia-Pacific Web Analytics Revenue Market Forecast (2021-2025)

12.6 South America Web Analytics Revenue Market Forecast (2021-2025)

12.7 Middle East & Africa Web Analytics Revenue Market Forecast (2021-2025)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

14.3 Disclaimer

14.4 About US

List of Tables

Table 1. Global Web Analytics Revenue (USD Million) by Type: 2015 VS 2019 VS 2025

Table 2. Breakdown of Web Analytics by Company Type (Tier 1, Tier 2 and Tier 3)

Table 3. Global Web Analytics Revenue (USD Million) by Application: 2015 VS 2019 VS 2025

Table 4. Global Market Web Analytics Revenue (Million USD) Comparison by Regions 2015-2025

Table 5. Adobe Systems Corporate Information, Location and Competitors

Table 6. Adobe Systems Web Analytics Major Business

Table 7. Adobe Systems Web Analytics Total Revenue (USD Million) (2017-2018)

Table 8. Adobe Systems SWOT Analysis

Table 9. Adobe Systems Web Analytics Product and Solutions

Table 10. Adobe Systems Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 11. Tableau Software Corporate Information, Location and Competitors

Table 12. Tableau Software Web Analytics Major Business

Table 13. Tableau Software Web Analytics Total Revenue (USD Million) (2018-2019)

Table 14. Tableau Software SWOT Analysis

Table 15. Tableau Software Web Analytics Product and Solutions

Table 16. Tableau Software Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 17. IBM Corporate Information, Location and Competitors

Table 18. IBM Web Analytics Major Business

Table 19. IBM Web Analytics Total Revenue (USD Million) (2017-2018)

Table 20. IBM SWOT Analysis

Table 21. IBM Web Analytics Product and Solutions

Table 22. IBM Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 23. At Internet Corporate Information, Location and Competitors

Table 24. At Internet Web Analytics Major Business

Table 25. At Internet Web Analytics Total Revenue (USD Million) (2017-2018)

Table 26. At Internet SWOT Analysis

Table 27. At Internet Web Analytics Product and Solutions

Table 28. At Internet Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 29. Splunk Corporate Information, Location and Competitors

Table 30. Splunk Web Analytics Major Business

Table 31. Splunk Web Analytics Total Revenue (USD Million) (2017-2018)

Table 32. Splunk SWOT Analysis

Table 33. Splunk Web Analytics Product and Solutions

Table 34. Splunk Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 35. Google Corporate Information, Location and Competitors

Table 36. Google Web Analytics Major Business

Table 37. Google Web Analytics Total Revenue (USD Million) (2017-2018)

Table 38. Google SWOT Analysis

Table 39. Google Web Analytics Product and Solutions

Table 40. Google Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 41. Webtrends Corporate Information, Location and Competitors

Table 42. Webtrends Web Analytics Major Business

Table 43. Webtrends Web Analytics Total Revenue (USD Million) (2017-2018)

Table 44. Webtrends SWOT Analysis

Table 45. Webtrends Web Analytics Product and Solutions

Table 46. Webtrends Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 47. SAS Corporate Information, Location and Competitors

Table 48. SAS Web Analytics Major Business

Table 49. SAS Web Analytics Total Revenue (USD Million) (2017-2018)

Table 50. SAS SWOT Analysis

Table 51. SAS Web Analytics Product and Solutions

Table 52. SAS Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 53. Microstrategy Corporate Information, Location and Competitors

Table 54. Microstrategy Web Analytics Major Business

Table 55. Microstrategy Web Analytics Total Revenue (USD Million) (2017-2018)

Table 56. Microstrategy SWOT Analysis

Table 57. Microstrategy Web Analytics Product and Solutions

Table 58. Microstrategy Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 59. Teradata Corporate Information, Location and Competitors

Table 60. Teradata Web Analytics Major Business

Table 61. Teradata Web Analytics Total Revenue (USD Million) (2017-2018)

Table 62. Teradata SWOT Analysis

Table 63. Teradata Web Analytics Product and Solutions

Table 64. Teradata Web Analytics Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 65. Global Web Analytics Revenue (Million USD) by Players (2015-2020)

Table 66. Global Web Analytics Revenue Share by Players (2015-2020)

Table 67. Global Web Analytics Revenue (Million USD) by Regions (2015-2020)

Table 68. Global Web Analytics Revenue Market Share by Regions (2015-2020)

Table 69. North America Web Analytics Revenue by Countries (2015-2020)

Table 70. North America Web Analytics Revenue Market Share by Countries (2015-2020)

Table 71. Europe Web Analytics Revenue (Million USD) by Countries (2015-2020)

Table 72. Asia-Pacific Web Analytics Revenue (Million USD) by Countries (2015-2020)

Table 73. South America Web Analytics Revenue by Countries (2015-2020)

Table 74. South America Web Analytics Revenue Market Share by Countries (2015-2020)

Table 75. Middle East and Africa Web Analytics Revenue (Million USD) by Countries (2015-2020)

Table 76. Middle East and Africa Web Analytics Revenue Market Share by Countries (2015-2020)

Table 77. Global Web Analytics Revenue (Million USD) by Type (2015-2020)

Table 78. Global Web Analytics Revenue Share by Type (2015-2020)

Table 79. Global Web Analytics Revenue Forecast by Type (2021-2025)

Table 80. Global Web Analytics Revenue by Application (2015-2020)

Table 81. Global Web Analytics Revenue Share by Application (2015-2020)

Table 82. Global Web Analytics Revenue Forecast by Application (2021-2025)

Table 83. Global Web Analytics Revenue (Million USD) Forecast by Regions (2021-2025)

List of Figures

Figure 1. Web Analytics Picture

Figure 2. Global Web Analytics Revenue Market Share by Type in 2019

Figure 3. On-Demand Picture

Figure 4. On-Premise Picture

Figure 5. Web Analytics Revenue Market Share by Application in 2019

Figure 6. Social Media Management Picture

Figure 7. Targeting and Behavioral Analysis Picture

Figure 8. Display Advertising Optimization Picture

Figure 9. Multichannel Campaign Analysis Picture

Figure 10. Performance Monitoring Picture

Figure 11. Others Picture

Figure 12. Global Web Analytics Revenue (USD Million) and Growth Rate (2015-2025)

Figure 13. North America Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 14. Europe Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 15. Asia-Pacific Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 16. South America Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 17. Middle East and Africa Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 18. Global Web Analytics Revenue (Million USD) and Growth Rate (2015-2025)

Figure 19. Global Web Analytics Revenue Share by Players in 2019

Figure 20. Global Top 5 Players Web Analytics Revenue Market Share in 2019

Figure 21. Global Top 10 Players Web Analytics Revenue Market Share in 2019

Figure 22. Key Players Market Share Trend

Figure 23. Global Web Analytics Revenue (Million USD) and Growth Rate (%) (2015-2020)

Figure 24. Global Web Analytics Revenue Market Share by Regions (2015-2020)

Figure 25. Global Web Analytics Revenue Market Share by Regions in 2018

Figure 26. North America Web Analytics Revenue and Growth Rate (2015-2020)

Figure 27. Europe Web Analytics Revenue and Growth Rate (2015-2020)

Figure 28. Asia-Pacific Web Analytics Revenue and Growth Rate (2015-2020)

Figure 29. South America Web Analytics Revenue and Growth Rate (2015-2020)

Figure 30. Middle East and Africa Web Analytics Revenue and Growth Rate (2015-2020)

Figure 31. North America Web Analytics Revenue Market Share by Countries (2015-2020)

Figure 32. North America Web Analytics Revenue Market Share by Countries in 2019

Figure 33. USA Web Analytics Revenue and Growth Rate (2015-2020)

Figure 34. Canada Web Analytics Revenue and Growth Rate (2015-2020)

Figure 35. Mexico Web Analytics Revenue and Growth Rate (2015-2020)

Figure 36. Europe Web Analytics Revenue Market Share by Countries (2015-2020)

Figure 37. Europe Web Analytics Revenue Market Share by Countries in 2019

Figure 38. Germany Web Analytics Revenue and Growth Rate (2015-2020)

Figure 39. UK Web Analytics Revenue and Growth Rate (2015-2020)

Figure 40. France Web Analytics Revenue and Growth Rate (2015-2020)

Figure 41. Russia Web Analytics Revenue and Growth Rate (2015-2020)

Figure 42. Italy Web Analytics Revenue and Growth Rate (2015-2020)

Figure 43. Asia-Pacific Web Analytics Revenue Market Share by Countries (2015-2020)

Figure 44. Asia-Pacific Web Analytics Revenue Market Share by Countries in 2019

Figure 45. China Web Analytics Revenue and Growth Rate (2015-2020)

Figure 46. Japan Web Analytics Revenue and Growth Rate (2015-2020)

Figure 47. Korea Web Analytics Revenue and Growth Rate (2015-2020)

Figure 48. India Web Analytics Revenue and Growth Rate (2015-2020)

Figure 49. Southeast Asia Web Analytics Revenue and Growth Rate (2015-2020)

Figure 50. South America Web Analytics Revenue Market Share by Countries (2015-2020)

Figure 51. South America Web Analytics Revenue Market Share by Countries in 2019

Figure 52. Brazil Web Analytics Revenue and Growth Rate (2015-2020)

Figure 53. Argentina Web Analytics Revenue and Growth Rate (2015-2020)

Figure 54. Middle East and Africa Web Analytics Revenue Market Share by Countries (2015-2020)

Figure 55. Middle East and Africa Web Analytics Revenue Market Share by Countries in 2019

Figure 56. Saudi Arabia Web Analytics Revenue and Growth Rate (2015-2020)

Figure 57. UAE Web Analytics Revenue and Growth Rate (2015-2020)

Figure 58. Egypt Web Analytics Revenue and Growth Rate (2015-2020)

Figure 59. South Africa Web Analytics Revenue and Growth Rate (2015-2020)

Figure 60. Global Web Analytics Revenue Share by Type (2015-2020)

Figure 61. Global Web Analytics Revenue Share by Type in 2019

Figure 62. Global Web Analytics Market Share Forecast by Type (2021-2025)

Figure 63. Global On-Demand Revenue Growth Rate (2015-2020)

Figure 64. Global On-Premise Revenue Growth Rate (2015-2020)

Figure 65. Global Web Analytics Revenue Share by Application (2015-2020)

Figure 66. Global Web Analytics Revenue Share by Application in 2019

Figure 67. Global Web Analytics Market Share Forecast by Application (2021-2025)

Figure 68. Global Social Media Management Revenue Growth Rate (2015-2020)

Figure 69. Global Targeting and Behavioral Analysis Revenue Growth Rate (2015-2020)

Figure 70. Global Display Advertising Optimization Revenue Growth Rate (2015-2020)

Figure 71. Global Multichannel Campaign Analysis Revenue Growth Rate (2015-2020)

Figure 72. Global Performance Monitoring Revenue Growth Rate (2015-2020)

Figure 73. Global Others Revenue Growth Rate (2015-2020)

Figure 74. Global Web Analytics Revenue (Million USD) and Growth Rate Forecast (2021-2025)

Figure 75. Global Web Analytics Revenue (Million USD) Forecast by Regions (2021-2025)

Figure 76. Global Web Analytics Revenue Market Share Forecast by Regions (2021-2025)

Figure 77. North America Web Analytics Revenue Market Forecast (2021-2025)

Figure 78. Europe Web Analytics Revenue Market Forecast (2021-2025)

Figure 79. Asia-Pacific Web Analytics Revenue Market Forecast (2021-2025)

Figure 80. South America Web Analytics Revenue Market Forecast (2021-2025)

Figure 81. Middle East and Africa Web Analytics Revenue Market Forecast (2021-2025)

Figure 82. Sales Channel: Direct Channel vs Indirect Channel

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

Market research helps businesses strengthen a company’s position
Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
Market research helps in identifying the potential threats and opportunities associated with the business industry
Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

Data Collection
Data Synthesis
Market Deduction & Formulation
Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends.
Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information.

We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:

Export & Import Data
Business Information related to trade and its statistics
Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.

In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
Examining demographic along with psychographic segmentation for market evaluation
Analyzing the macro and micro-economic indicators for each demography
Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology.

Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.

The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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Testimonials

Hi John,
Thanks for the report. We've been going through it and see some good data on the market and players. –

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Health Technology Innovation
United States

Hi Rahul,
Thank You for the report it is good and beneficial for me.
Thank You in Advance

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Dear Siddhartha,
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Thank you very much for your assitance and I will be looking forward to another opportunity for cooperation.

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Analytics Department
ČESKÁ ZBROJOVKA A.S.

Dear Siddhartha,
The report looks good, and we believe the material mix is more realistic now. It is good to know you report “Net” Manufacturing Selling Price, as that can make a difference in how we view the numbers. The reports were great and we appreciate your working with us.
Thanks for all your help!