The Global Video as a Service market is expected to grow from USD 49 billion in 2020 to USD 184.1 billion by 2028, at a CAGR of 18% during the forecast period 2021-2028.
Video as a Service (VaaS) deploys multiparty or point-to-point video conferencing capabilities via an IP network by a managed service provider. A video conference is a live, visible link between two or more individuals who reside in different locations for the purpose of communication. At its most basic, video conferencing allows for transferring static pictures and text between two zones. At its most advanced, it can transmit full-motion video pictures and high-quality audio between several sites. A video hosting service's online video platform (OVP) allows users to upload, transcode, store, and playback video material over the Internet, generally through an organized, large-scale system that may earn money. Users often submit video material using the hosting service's website, mobile or desktop app, or other interfaces (API). The video content submitted might range from minutes to full-length TV episodes and blockbusters. The video host keeps the video on its server and allows users to enable various sorts of embed codes or links that will enable others to see the video content.
The factors driving the market are technological improvements, increased service providers, widespread adoption of digital media throughout several industry sectors, low-cost investment requirements, and innovations such as blockchain technology and artificial intelligence to improve video quality. Also, due to the pandemic of COVID-19, the usage of video conferencing for cooperation and communication has gained popularity and is an important factor for market growth. The factors restraining the market growth are data security issues and data breaches, privacy issues, problems related to confidential information leaks, and the risk of misuse. The rise of 5G is expected to provide market growth opportunities.
This study delivers a comprehensive analysis of application, verticals, deployment type, and region. The application segment includes Corporate Communication, Marketing & Client Engagement, and Training & Development. The Marketing & Client Engagement segment held the largest market share, owing to the feasibility of video conferencing for the purposes of marketing, helpful in engaging audiences, more efficient and effective communication process, and expanded reach for the organization. The verticals segment includes BFSI, IT and Telecommunication, Healthcare, Media and entertainment, Public Sector, Retail and Trade, Education, and Others. The BFSI segment holds a significant market share, owing to the improved internal communication within the organization, facilitating information exchange, and rising level of investment in the sector. The deployment type segment includes Cloud and On-Premises. The cloud segment held the largest market share, owing to the developments in cloud computing, capable of processing large quantities of significant data and offering a better viewing experience.
The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share in the U.S., owing to the rapid advancement of cloud-based streaming services, increased usage of mobiles and tablets, the fast pace of technological innovations, and the increasing popularity of online streaming. The Asia-Pacific region is anticipated to grow and holds the largest share due to the various government initiatives to boost digital infrastructure and rising demand for video services because of the impact of Covid-19 in the region.
Some of the notable players in the market are Zoom Video Communications, Google, Microsoft, Adobe, Cisco, Avaya, AWS, LogMeIn, RingCentral, and Poly. In September 2020, Zoom Video Communications collaborated with Lumen to make Zoom available as part of Lumen's Unified Communications and Collaboration Suite. This initiative will improve the user experience for the Unified Communications and Collaboration Suite along with Zoom's customer reach.
Global Video as a Service Market Analysis and Forecast, Application
Global Video as a Service Market Analysis and Forecast, Verticals
Global Video as a Service Market Analysis and Forecast, Deployment Type
Global Video as a Service Market Analysis and Forecast, Region
Report Description:
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Application
4.3.2. Market Attractiveness Analysis By Vertical
4.3.3. Market Attractiveness Analysis By Deployment Type
4.3.4. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increased service providers
5.3. Restraints
5.3.1. Data security issues
5.4. Opportunities
5.4.1. Rise of 5G
6. Global Video as a Service Market Analysis and Forecast, By Application
6.1. Segment Overview
6.2. Corporate Communication
6.3. Marketing & Client Engagement
6.4. Training & Development
7. Global Video as a Service Market Analysis and Forecast, By Vertical
7.1. Segment Overview
7.2. BFSI
7.3. IT and Telecommunication
7.4. Healthcare
7.5. Media and entertainment
7.6. Public Sector
7.7. Retail and Trade
7.8. Education
7.9. Others
8. Global Video as a Service Market Analysis and Forecast, By Deployment Type
8.1. Segment Overview
8.2. Cloud
8.3. On-Premises
9. Global Video as a Service Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Video as a Service Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in Global Video as a Service Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Zoom Video Communications
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Google
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Microsoft
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Adobe
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Cisco
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Avaya
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. AWS
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. LogMeIn
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. RingCentral
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Poly
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Video as a Service Market, By Application, 2018-2028 (USD Billion)
2. Global Corporate Communication, Video as a Service Market, By Region, 2018-2028 (USD Billion)
3. Global Marketing & Client Engagement, Video as a Service Market, By Region, 2018-2028 (USD Billion)
4. Global Training & Development, Video as a Service Market, By Region, 2018-2028 (USD Billion)
5. Global Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
6. Global BFSI, Video as a Service Market, By Region, 2018-2028 (USD Billion)
7. Global IT and Telecommunication, Video as a Service Market, By Region, 2018-2028 (USD Billion)
8. Global Healthcare, Video as a Service Market, By Region, 2018-2028 (USD Billion)
9. Global Media and entertainment, Video as a Service Market, By Region, 2018-2028 (USD Billion)
10. Global Public Sector, Video as a Service Market, By Region, 2018-2028 (USD Billion)
11. Global Retail and Trade, Video as a Service Market, By Region, 2018-2028 (USD Billion)
12. Global Education, Video as a Service Market, By Region, 2018-2028 (USD Billion)
13. Global Others, Video as a Service Market, By Region, 2018-2028 (USD Billion)
14. Global Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
15. Global Cloud, Video as a Service Market, By Region, 2018-2028 (USD Billion)
16. Global On-Premises, Video as a Service Market, By Region, 2018-2028 (USD Billion)
17. North America Video as a Service Market, By Application, 2018-2028 (USD Billion)
18. North America Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
19. North America Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
20. U.S. Video as a Service Market, By Application, 2018-2028 (USD Billion)
21. U.S. Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
22. U.S. Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
23. Canada Video as a Service Market, By Application, 2018-2028 (USD Billion)
24. Canada Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
25. Canada Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
26. Mexico Video as a Service Market, By Application, 2018-2028 (USD Billion)
27. Mexico Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
28. Mexico Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
29. Europe Video as a Service Market, By Application, 2018-2028 (USD Billion)
30. Europe Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
31. Europe Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
32. Germany Video as a Service Market, By Application, 2018-2028 (USD Billion)
33. Germany Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
34. Germany Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
35. France Video as a Service Market, By Application, 2018-2028 (USD Billion)
36. France Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
37. France Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
38. U.K. Video as a Service Market, By Application, 2018-2028 (USD Billion)
39. U.K. Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
40. U.K. Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
41. Italy Video as a Service Market, By Application, 2018-2028 (USD Billion)
42. Italy Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
43. Italy Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
44. Spain Video as a Service Market, By Application, 2018-2028 (USD Billion)
45. Spain Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
46. Spain Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
47. Asia Pacific Video as a Service Market, By Application, 2018-2028 (USD Billion)
48. Asia Pacific Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
49. Asia Pacific Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
50. Japan Video as a Service Market, By Application, 2018-2028 (USD Billion)
51. Japan Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
52. Japan Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
53. China Video as a Service Market, By Application, 2018-2028 (USD Billion)
54. China Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
55. China Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
56. India Video as a Service Market, By Application, 2018-2028 (USD Billion)
57. India Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
58. India Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
59. South America Video as a Service Market, By Application, 2018-2028 (USD Billion)
60. South America Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
61. South America Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
62. Brazil Video as a Service Market, By Application, 2018-2028 (USD Billion)
63. Brazil Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
64. Brazil Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
65. Middle East and Africa Video as a Service Market, By Application, 2018-2028 (USD Billion)
66. Middle East and Africa Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
67. Middle East and Africa Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
68. UAE Video as a Service Market, By Application, 2018-2028 (USD Billion)
69. UAE Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
70. UAE Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
71. South Africa Video as a Service Market, By Application, 2018-2028 (USD Billion)
72. South Africa Video as a Service Market, By Vertical, 2018-2028 (USD Billion)
73. South Africa Video as a Service Market, By Deployment Type, 2018-2028 (USD Billion)
List of Figures
1. Global Video as a Service Market Segmentation
2. Global Video as a Service Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Video as a Service Market Attractiveness Analysis By Application
9. Global Video as a Service Market Attractiveness Analysis By Vertical
10. Global Video as a Service Market Attractiveness Analysis By Deployment Type
11. Global Video as a Service Market Attractiveness Analysis By Region
12. Global Video as a Service Market: Dynamics
13. Global Video as a Service Market Share by Application (2021 & 2028)
14. Global Video as a Service Market Share by Vertical (2021 & 2028)
15. Global Video as a Service Market Share by Deployment Type (2021 & 2028)
16. Global Video as a Service Market Share by Regions (2021 & 2028)
17. Global Video as a Service Market Share by Company (2020)
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