Global Portable Generator Market by Fuel (Natural Gas, Diesel, Gasoline, Others), Application (Prime/Continuous, Emergency), Power Rating (below 5 kW, 5–10 kW, 10–20 kW), End-User (Industrial, Residential, Commercial), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2021 to 2028

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The portable generator market is expected to grow from USD 1.8 billion in 2020 to USD 3.04 billion by 2028, at a CAGR of 7% during the forecast period 2021-2028.

A portable generator is a fuel-powered device that uses diesel, gasoline, natural gas or any others; and is typically designed to act as an electrical generator. These electrical generators can measure the power based on the hours of usage rather than days. It consists of an engine tasked with turning a small turbine, which will then turn and create usable electricity up to a definite wattage level. The end users can access this generator by plugging the tools or electrical appliances directly into the generator by wiring it into the subpanel of a home or the generator sockets itself. These portable generators have enough power to make the television, refrigerator, and lights work.

The factors driving the market are disruptions in the electricity transmission, and increasing frequency of the power outages during the failure of power grids, rapid industrialization in the developing economies, urbanization has resulted in an increased demand for portable generators. The rigid environmental regulations regarding carbon emission have become a restraining factor for the growth of the market. The portable generators market is subjected to various state and federal regulations across the globe. People are now more inclined towards dual generators that offer the benefits of both diesel and gas generators, therefore enhancing the sustainability and reliability of portable generators.

This study delivers a comprehensive analysis of fuel, application, power rating, end-user, and region. The fuel segment consists of natural gas, diesel, gasoline and others. The gasoline segment dominated the market and held the largest market share in the year 2020. It is a common source of fuel that can be obtained quickly and is majorly used for low-load, intermittent and temporary applications. The application segment includes prime/continuous emergency segments. The emergency segment held the largest market share in the year 2020 as they are quite reliable during natural calamities such as heavy rains, storms which result in power outages. The emergency portable generators can supply electricity for a short duration of time during power outages.The power rating segment includes below 5 kW, 5–10 kW, and 10–20 kW. The 5 – 10 kW segment held the largest market share in the year 2020. The 5 – 10 kW generators are helpful to power applications such as air conditioners, high-pressure washers, drills, pumps, etc. The growth in the market is expected due to the rising awareness of in-house power backup.The end-user segment includes industrial, residential and commercial. The residential segment was found to hold the largest market share in the year 2020, owing to the unreliability and failure of power grids. The poor grid networks and the inadequacy of the power generation infrastructure in developing countries have increased the demand for portable generators.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific was found to hold the largest market share in the year 2020, mainly due to the absence of a sustainable power system and infrastructure in most of the regions. The establishment and growth of manufacturing sectors in India and China are believed to positively impact the growth of the market. North America holds the next prominent market share, and this can be attributed to the increasing natural calamities in the countries of North America, such as typhoons. These hurricanes result in severe power outages. Portable generators are lifesaving in these situations. Middle East & Africa is expected to grow as portable generators are mainly used for mining and at drilling sites in these regions.

The major players in the market are Hyundai Power, Honda Power, Briggs & Stratton, Yamaha, Generac, Champion, United Power Technology, WackerNeuson, KOHLER, TTI, Sawafuji, Pramac,

Honeywell, Eaton, HGI, Cummins Inc.

Portable Generator Market Analysis and Forecast, Fuel

  • Natural Gas
  • Diesel
  • Gasoline
  • Others

Portable Generator Market Analysis and Forecast, Application

  • Prime/Continuous
  • Emergency

Portable Generator Market Analysis and Forecast, Power Rating

  • Below 5 kW
  • 5 – 10 kW
  • 10 – 20 kW

Portable Generator Market Analysis and Forecast, End User

  • Industrial
  • Residential
  • Commercial

Portable Generator Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2020, historic year 2018 and 2019, the forecast period considered is from 2021 to 2028.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2021 to 2028.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Fuel
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Power rating
          4.3.4. Market Attractiveness Analysis By End - user
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Failure of power grids and frequent power outages
          5.2.2. Rapid industrialization in developing countries
    5.3. Restraints
          5.3.1. Rigid environmental regulations
    5.4. Opportunities
          5.4.1. Use of dual generators
6. Global Portable Generator Market Analysis and Forecast, By Fuel
    6.1. Segment Overview
    6.2. Natural gas
    6.3. Diesel
    6.4. Gasoline
    6.5. Others
7. Global Portable Generator Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Prime/continuous
    7.3. Emergency
8. Global Portable Generator Market Analysis and Forecast, By Power rating
    8.1. Segment Overview
    8.2. Below 5 kW
    8.3. 5 – 10 kW
    8.4. 10 – 20 kW
9. Global Portable GeneratorMarket Analysis and Forecast, By End-user
    9.1. Segment Overview
    9.2. Industrial
    9.3. Residential
    9.4. Commercial
10. Global Portable Generator Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa
11. Global Portable Generator Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Portable Generator Market
          11.2.1. Global Company Market Share
          11.2.2. Asia-Pacific Company Market Share
          11.2.3. North America Company Market Share
          11.2.4. Middle East & Africa Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Application Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions
12. Company Profiles
    12.1. Hyundai Power
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Application Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Honda Power
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Application Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Briggs & Stratton
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Application Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Yamaha
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Application Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Generac Champion
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Application Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. United Power Technology
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Application Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Kohler
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Application Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. TTI
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Application Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Pramac
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Application Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Honeywell
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Application Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Eaton
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Application Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. HGI
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Application Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. WackerNeuson
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Application Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Sawafuji
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Application Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Cummins Inc
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Application Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis

List of Table

1. Global Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

2. Global Natural gas, Portable Generator Market, By Region, 2018-2028 (USD Billion) 

3. Global Diesel, Portable Generator Market, By Region, 2018-2028 (USD Billion)

4. Global Gasoline, Portable Generator Market, By Region, 2018-2028 (USD Billion)

5. Global Others, Portable Generator Market, By Region, 2018-2028 (USD Billion)

6. Global Portable Generator Market, By Application, 2018-2028 (USD Billion)

7. Global Prime/continuous, Portable Generator Market, By Region, 2018-2028 (USD Billion)

8. Global Emergency Portable Generator Market, By Region, 2018-2028 (USD Billion)

9. Global Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

10. Global 5 kW, Portable Generator Market, By Region, 2018-2028 (USD Billion)

11. Global 5 – 10 kW, Portable Generator Market, By Region, 2018-2028 (USD Billion)

12. Global 10 – 20 kW, Portable Generator Market, By Region, 2018-2028 (USD Billion)

13. Global Portable Generator Market, ByEnd-user, 2018-2028 (USD Billion)

14. Global Industrial, Portable Generator Market, By Region, 2018-2028 (USD Billion)

15. Global Residential, Portable Generator Market, By Region, 2018-2028 (USD Billion)

16. Global Commercial, Portable Generator Market, By Region, 2018-2028 (USD Billion)

17. North America Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

18. North America Portable Generator Market, By Application, 2018-2028 (USD Billion)

19. North America Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

20. North America Portable Generator Market, By End-user, 2018-2028 (USD Billion)

21. U.S. Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

22. U.S. Portable Generator Market, By Application, 2018-2028 (USD Billion)

23. U.S. Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

24. U.S. Portable Generator Market, By End-user, 2018-2028 (USD Billion)

25. Canada Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

26. CanadaPortable Generator Market, By Application, 2018-2028 (USD Billion)

27. Canada Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

28. Canada Portable Generator Market, By End-userFuel, 2018-2028 (USD Billion)

29. Mexico Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

30. Mexico Portable Generator Market, By Application, 2018-2028 (USD Billion)

31. Mexico Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

32. Mexico Portable Generator Market, By End-user, 2018-2028 (USD Billion)

33. Europe Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

34. Europe Portable Generator Market, By Application, 2018-2028 (USD Billion)

35. Europe Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

36. Europe Portable Generator Market, By End-user, 2018-2028 (USD Billion)

37. Germany Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

38. Germany Portable Generator Market, By Application, 2018-2028 (USD Billion)

39. Germany Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

40. Germany Portable Generator Market, By End-user, 2018-2028 (USD Billion)

41. France Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

42. France Portable Generator Market, By Application, 2018-2028 (USD Billion)

43. France Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

44. France Portable Generator Market, By End-user, 2018-2028 (USD Billion)

45. U.K. Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

46. U.K. Portable Generator Market, By Application, 2018-2028 (USD Billion)

47. U.K. Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

48. U.K. Portable Generator Market, By End-user, 2018-2028 (USD Billion)

49. Italy Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

50. Italy Portable Generator Market, By Application, 2018-2028 (USD Billion)

51. Italy Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

52. Italy Portable Generator Market, By End-user, 2018-2028 (USD Billion)

53. Spain Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

54. Spain Portable Generator Market, By Application, 2018-2028 (USD Billion)

55. Spain Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

56. Spain Portable Generator Market, By End-user, 2018-2028 (USD Billion)

57. Asia Pacific Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

58. Asia Pacific Portable Generator Market, By Application, 2018-2028 (USD Billion)

59. Asia Pacific Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

60. Asia Pacific Portable Generator Market, By End-user, 2018-2028 (USD Billion)

61. Japan Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

62. Japan Portable Generator Market, By Application, 2018-2028 (USD Billion)

63. Japan Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

64. Japan Portable Generator Market, By End-user2018-2028 (USD Billion)

65. China Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

66. China Portable Generator Market, By Application, 2018-2028 (USD Billion)

67. China Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

68. China Portable Generator Market, By End-user, 2018-2028 (USD Billion)

69. India Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

70. India Portable Generator Market, By Application, 2018-2028 (USD Billion)

71. India Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

72. India Portable Generator Market, By End-user, 2018-2028 (USD Billion)

73. South America Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

74. South America Portable Generator Market, By Application, 2018-2028 (USD Billion)

75. South America Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

76. South America Portable Generator Market, By End-user, 2018-2028 (USD Billion)

77. Brazil Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

78. Brazil Portable Generator Market, By Application, 2018-2028 (USD Billion)

79. Brazil Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

80. Brazil Portable Generator Market, By End-user, 2018-2028 (USD Billion)

81. Middle East and Africa Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

82. Middle East and Africa Portable Generator Market, By Application, 2018-2028 (USD Billion)

83. Middle East and Africa Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

84. Middle East and Africa Portable Generator Market, By End-user, 2018-2028 (USD Billion)

85. UAE Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

86. UAE Portable Generator Market, By Application, 2018-2028 (USD Billion)

87. UAE Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

88. UAE Portable Generator Market, By End-user, 2018-2028 (USD Billion)

89. South Africa Portable Generator Market, By Fuel, 2018-2028 (USD Billion)

90. South Africa Portable Generator Market, By Application, 2018-2028 (USD Billion)

91. South Africa Portable Generator Market, By Power rating, 2018-2028 (USD Billion)

92. South Africa Portable Generator Market, By End-user, 2018-2028 (USD Billion)

List of Figures 

1. Global Portable Generator Market Segmentation

2. Global Portable Generator Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Portable Generator Market Attractiveness Analysis By Fuel

9. Global Portable Generator Market Attractiveness Analysis By Application 

10. Global Portable Generator Market Attractiveness Analysis By Power rating

11. Global Portable Generator Market Attractiveness Analysis By End-user

12. Global Portable Generator Market Attractiveness Analysis By Region

13. Global Portable Generator Market: Dynamics

14. Global Portable Generator Market Share by Fuel (2021 & 2028)

15. Global Portable Generator Market Share by Application (2021 & 2028)

16. Global Portable Generator Market Share by Power rating (2021 & 2028)

17. Global Portable Generator Market Share by End-user (2021 & 2028)

18. Global Portable Generator Market Share by Regions (2021 & 2028)

19. Global Portable Generator Market Share by Company (2020)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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