What is scope of the report?

The base year for the study has been considered 2019, historic year 2014 and 2018. Read More

What are the significant segments operating in the market?

Market is segmented on the basis. Read More

What are the vital market dynamics?

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. Read More

What does a company profile includes?

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering. Read More

Global E-mail Marketing Market 2020 by Company, Regions, Type and Application, Forecast to 2025

Publish Date: Feb, 2020
Report ID: 409555
Category: Business Services
Pages: 102

$3480

Market Overview

The global E-mail Marketing market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019.

The E-mail Marketing market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

Market segmentation

E-mail Marketing market is split by Type and by Application. For the period 2015-2025, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

By Type, E-mail Marketing market has been segmented into:

Small and Mid-sized Enterprises

Large Enterprises

By Application, E-mail Marketing has been segmented into:

Healthcare

Telecom & IT

Discrete Manufacturing

Others

Regions and Countries Level Analysis

Regional analysis is another highly comprehensive part of the research and analysis study of the global E-mail Marketing market presented in the report. This section sheds light on the sales growth of different regional and country-level E-mail Marketing markets. For the historical and forecast period 2015 to 2025, it provides detailed and accurate country-wise volume analysis and region-wise market size analysis of the global E-mail Marketing market.

The report offers in-depth assessment of the growth and other aspects of the E-mail Marketing market in important countries (regions), including:

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Competitive Landscape and E-mail Marketing Market Share Analysis

E-mail Marketing competitive landscape provides details by vendors, including company overview, company total revenue (financials), market potential, global presence, E-mail Marketing sales and revenue generated, market share, price, production sites and facilities, SWOT analysis, product launch. For the period 2015-2020, this study provides the E-mail Marketing sales, revenue and market share for each player covered in this report.

The major players covered in E-mail Marketing are:

Act-On Software

Oracle

HubSpot

Adobe Systems

Marketo

Cognizant Technology Solutions

Infusionsoft

IBM

Teradata

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Table of Contents

1 E-mail Marketing Market Overview

1.1 Product Overview and Scope of E-mail Marketing

1.2 Classification of E-mail Marketing by Type

1.2.1 Global E-mail Marketing Revenue by Type: 2015 VS 2019 VS 2025

1.2.2 Global E-mail Marketing Revenue Market Share by Type in 2019

1.2.3 Small and Mid-sized Enterprises

1.2.4 Large Enterprises

1.3 Global E-mail Marketing Market by Application

1.3.1 Overview: Global E-mail Marketing Revenue by Application: 2015 VS 2019 VS 2025

1.3.2 Healthcare

1.3.3 Telecom & IT

1.3.4 Discrete Manufacturing

1.3.5 Others

1.4 Global E-mail Marketing Market by Regions

1.4.1 Global E-mail Marketing Market Size by Regions: 2015 VS 2019 VS 2025

1.4.2 Global Market Size of E-mail Marketing (2015-2025)

1.4.3 North America (USA, Canada and Mexico) E-mail Marketing Status and Prospect (2015-2025)

1.4.4 Europe (Germany, France, UK, Russia and Italy) E-mail Marketing Status and Prospect (2015-2025)

1.4.5 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) E-mail Marketing Status and Prospect (2015-2025)

1.4.6 South America (Brazil, Argentina, Colombia) E-mail Marketing Status and Prospect (2015-2025)

1.4.7 Middle East & Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) E-mail Marketing Status and Prospect (2015-2025)

2 Company Profiles

2.1 Act-On Software

2.1.1 Act-On Software Details

2.1.2 Act-On Software Major Business and Total Revenue (Financial Highlights) Analysis

2.1.3 Act-On Software SWOT Analysis

2.1.4 Act-On Software Product and Services

2.1.5 Act-On Software E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.2 Oracle

2.2.1 Oracle Details

2.2.2 Oracle Major Business and Total Revenue (Financial Highlights) Analysis

2.2.3 Oracle SWOT Analysis

2.2.4 Oracle Product and Services

2.2.5 Oracle E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.3 HubSpot

2.3.1 HubSpot Details

2.3.2 HubSpot Major Business and Total Revenue (Financial Highlights) Analysis

2.3.3 HubSpot SWOT Analysis

2.3.4 HubSpot Product and Services

2.3.5 HubSpot E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.4 Adobe Systems

2.4.1 Adobe Systems Details

2.4.2 Adobe Systems Major Business and Total Revenue (Financial Highlights) Analysis

2.4.3 Adobe Systems SWOT Analysis

2.4.4 Adobe Systems Product and Services

2.4.5 Adobe Systems E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.5 Marketo

2.5.1 Marketo Details

2.5.2 Marketo Major Business and Total Revenue (Financial Highlights) Analysis

2.5.3 Marketo SWOT Analysis

2.5.4 Marketo Product and Services

2.5.5 Marketo E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.6 Cognizant Technology Solutions

2.6.1 Cognizant Technology Solutions Details

2.6.2 Cognizant Technology Solutions Major Business and Total Revenue (Financial Highlights) Analysis

2.6.3 Cognizant Technology Solutions SWOT Analysis

2.6.4 Cognizant Technology Solutions Product and Services

2.6.5 Cognizant Technology Solutions E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.7 Infusionsoft

2.7.1 Infusionsoft Details

2.7.2 Infusionsoft Major Business and Total Revenue (Financial Highlights) Analysis

2.7.3 Infusionsoft SWOT Analysis

2.7.4 Infusionsoft Product and Services

2.7.5 Infusionsoft E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.8 IBM

2.8.1 IBM Details

2.8.2 IBM Major Business and Total Revenue (Financial Highlights) Analysis

2.8.3 IBM SWOT Analysis

2.8.4 IBM Product and Services

2.8.5 IBM E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

2.9 Teradata

2.9.1 Teradata Details

2.9.2 Teradata Major Business and Total Revenue (Financial Highlights) Analysis

2.9.3 Teradata SWOT Analysis

2.9.4 Teradata Product and Services

2.9.5 Teradata E-mail Marketing Revenue, Gross Margin and Market Share (2018-2019)

3 Market Competition, by Players

3.1 Global E-mail Marketing Revenue and Share by Players (2015-2020)

3.2 Market Concentration Rate

3.2.1 Top 5 E-mail Marketing Players Market Share

3.2.2 Top 10 E-mail Marketing Players Market Share

3.3 Market Competition Trend

4 Market Size by Regions

4.1 Global E-mail Marketing Revenue and Market Share by Regions

4.2 North America E-mail Marketing Revenue and Growth Rate (2015-2020)

4.3 Europe E-mail Marketing Revenue and Growth Rate (2015-2020)

4.4 Asia-Pacific E-mail Marketing Revenue and Growth Rate (2015-2020)

4.5 South America E-mail Marketing Revenue and Growth Rate (2015-2020)

4.6 Middle East & Africa E-mail Marketing Revenue and Growth Rate (2015-2020)

5 North America E-mail Marketing Revenue by Countries

5.1 North America E-mail Marketing Revenue by Countries (2015-2020)

5.2 USA E-mail Marketing Revenue and Growth Rate (2015-2020)

5.3 Canada E-mail Marketing Revenue and Growth Rate (2015-2020)

5.4 Mexico E-mail Marketing Revenue and Growth Rate (2015-2020)

6 Europe E-mail Marketing Revenue by Countries

6.1 Europe E-mail Marketing Revenue by Countries (2015-2020)

6.2 Germany E-mail Marketing Revenue and Growth Rate (2015-2020)

6.3 UK E-mail Marketing Revenue and Growth Rate (2015-2020)

6.4 France E-mail Marketing Revenue and Growth Rate (2015-2020)

6.5 Russia E-mail Marketing Revenue and Growth Rate (2015-2020)

6.6 Italy E-mail Marketing Revenue and Growth Rate (2015-2020)

7 Asia-Pacific E-mail Marketing Revenue by Countries

7.1 Asia-Pacific E-mail Marketing Revenue by Countries (2015-2020)

7.2 China E-mail Marketing Revenue and Growth Rate (2015-2020)

7.3 Japan E-mail Marketing Revenue and Growth Rate (2015-2020)

7.4 Korea E-mail Marketing Revenue and Growth Rate (2015-2020)

7.5 India E-mail Marketing Revenue and Growth Rate (2015-2020)

7.6 Southeast Asia E-mail Marketing Revenue and Growth Rate (2015-2020)

8 South America E-mail Marketing Revenue by Countries

8.1 South America E-mail Marketing Revenue by Countries (2015-2020)

8.2 Brazil E-mail Marketing Revenue and Growth Rate (2015-2020)

8.3 Argentina E-mail Marketing Revenue and Growth Rate (2015-2020)

9 Middle East & Africa Revenue E-mail Marketing by Countries

9.1 Middle East & Africa E-mail Marketing Revenue by Countries (2015-2020)

9.2 Saudi Arabia E-mail Marketing Revenue and Growth Rate (2015-2020)

9.3 UAE E-mail Marketing Revenue and Growth Rate (2015-2020)

9.4 Egypt E-mail Marketing Revenue and Growth Rate (2015-2020)

9.5 South Africa E-mail Marketing Revenue and Growth Rate (2015-2020)

10 Market Size Segment by Type

10.1 Global E-mail Marketing Revenue and Market Share by Type (2015-2020)

10.2 Global E-mail Marketing Market Forecast by Type (2019-2024)

10.3 Small and Mid-sized Enterprises Revenue Growth Rate (2015-2025)

10.4 Large Enterprises Revenue Growth Rate (2015-2025)

11 Global E-mail Marketing Market Segment by Application

11.1 Global E-mail Marketing Revenue Market Share by Application (2015-2020)

11.2 E-mail Marketing Market Forecast by Application (2019-2024)

11.3 Healthcare Revenue Growth (2015-2020)

11.4 Telecom & IT Revenue Growth (2015-2020)

11.5 Discrete Manufacturing Revenue Growth (2015-2020)

11.6 Others Revenue Growth (2015-2020)

12 Global E-mail Marketing Market Size Forecast (2021-2025)

12.1 Global E-mail Marketing Market Size Forecast (2021-2025)

12.2 Global E-mail Marketing Market Forecast by Regions (2021-2025)

12.3 North America E-mail Marketing Revenue Market Forecast (2021-2025)

12.4 Europe E-mail Marketing Revenue Market Forecast (2021-2025)

12.5 Asia-Pacific E-mail Marketing Revenue Market Forecast (2021-2025)

12.6 South America E-mail Marketing Revenue Market Forecast (2021-2025)

12.7 Middle East & Africa E-mail Marketing Revenue Market Forecast (2021-2025)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

14.3 Disclaimer

14.4 About US

List of Tables

Table 1. Global E-mail Marketing Revenue (USD Million) by Type: 2015 VS 2019 VS 2025

Table 2. Breakdown of E-mail Marketing by Company Type (Tier 1, Tier 2 and Tier 3)

Table 3. Global E-mail Marketing Revenue (USD Million) by Application: 2015 VS 2019 VS 2025

Table 4. Global Market E-mail Marketing Revenue (Million USD) Comparison by Regions 2015-2025

Table 5. Act-On Software Corporate Information, Location and Competitors

Table 6. Act-On Software E-mail Marketing Major Business

Table 7. Act-On Software E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 8. Act-On Software SWOT Analysis

Table 9. Act-On Software E-mail Marketing Product and Solutions

Table 10. Act-On Software E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 11. Oracle Corporate Information, Location and Competitors

Table 12. Oracle E-mail Marketing Major Business

Table 13. Oracle E-mail Marketing Total Revenue (USD Million) (2018-2019)

Table 14. Oracle SWOT Analysis

Table 15. Oracle E-mail Marketing Product and Solutions

Table 16. Oracle E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 17. HubSpot Corporate Information, Location and Competitors

Table 18. HubSpot E-mail Marketing Major Business

Table 19. HubSpot E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 20. HubSpot SWOT Analysis

Table 21. HubSpot E-mail Marketing Product and Solutions

Table 22. HubSpot E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 23. Adobe Systems Corporate Information, Location and Competitors

Table 24. Adobe Systems E-mail Marketing Major Business

Table 25. Adobe Systems E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 26. Adobe Systems SWOT Analysis

Table 27. Adobe Systems E-mail Marketing Product and Solutions

Table 28. Adobe Systems E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 29. Marketo Corporate Information, Location and Competitors

Table 30. Marketo E-mail Marketing Major Business

Table 31. Marketo E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 32. Marketo SWOT Analysis

Table 33. Marketo E-mail Marketing Product and Solutions

Table 34. Marketo E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 35. Cognizant Technology Solutions Corporate Information, Location and Competitors

Table 36. Cognizant Technology Solutions E-mail Marketing Major Business

Table 37. Cognizant Technology Solutions E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 38. Cognizant Technology Solutions SWOT Analysis

Table 39. Cognizant Technology Solutions E-mail Marketing Product and Solutions

Table 40. Cognizant Technology Solutions E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 41. Infusionsoft Corporate Information, Location and Competitors

Table 42. Infusionsoft E-mail Marketing Major Business

Table 43. Infusionsoft E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 44. Infusionsoft SWOT Analysis

Table 45. Infusionsoft E-mail Marketing Product and Solutions

Table 46. Infusionsoft E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 47. IBM Corporate Information, Location and Competitors

Table 48. IBM E-mail Marketing Major Business

Table 49. IBM E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 50. IBM SWOT Analysis

Table 51. IBM E-mail Marketing Product and Solutions

Table 52. IBM E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 53. Teradata Corporate Information, Location and Competitors

Table 54. Teradata E-mail Marketing Major Business

Table 55. Teradata E-mail Marketing Total Revenue (USD Million) (2017-2018)

Table 56. Teradata SWOT Analysis

Table 57. Teradata E-mail Marketing Product and Solutions

Table 58. Teradata E-mail Marketing Revenue (USD Million), Gross Margin and Market Share (2018-2019)

Table 59. Global E-mail Marketing Revenue (Million USD) by Players (2015-2020)

Table 60. Global E-mail Marketing Revenue Share by Players (2015-2020)

Table 61. Global E-mail Marketing Revenue (Million USD) by Regions (2015-2020)

Table 62. Global E-mail Marketing Revenue Market Share by Regions (2015-2020)

Table 63. North America E-mail Marketing Revenue by Countries (2015-2020)

Table 64. North America E-mail Marketing Revenue Market Share by Countries (2015-2020)

Table 65. Europe E-mail Marketing Revenue (Million USD) by Countries (2015-2020)

Table 66. Asia-Pacific E-mail Marketing Revenue (Million USD) by Countries (2015-2020)

Table 67. South America E-mail Marketing Revenue by Countries (2015-2020)

Table 68. South America E-mail Marketing Revenue Market Share by Countries (2015-2020)

Table 69. Middle East and Africa E-mail Marketing Revenue (Million USD) by Countries (2015-2020)

Table 70. Middle East and Africa E-mail Marketing Revenue Market Share by Countries (2015-2020)

Table 71. Global E-mail Marketing Revenue (Million USD) by Type (2015-2020)

Table 72. Global E-mail Marketing Revenue Share by Type (2015-2020)

Table 73. Global E-mail Marketing Revenue Forecast by Type (2021-2025)

Table 74. Global E-mail Marketing Revenue by Application (2015-2020)

Table 75. Global E-mail Marketing Revenue Share by Application (2015-2020)

Table 76. Global E-mail Marketing Revenue Forecast by Application (2021-2025)

Table 77. Global E-mail Marketing Revenue (Million USD) Forecast by Regions (2021-2025)

List of Figures

Figure 1. E-mail Marketing Picture

Figure 2. Global E-mail Marketing Revenue Market Share by Type in 2019

Figure 3. Small and Mid-sized Enterprises Picture

Figure 4. Large Enterprises Picture

Figure 5. E-mail Marketing Revenue Market Share by Application in 2019

Figure 6. Healthcare Picture

Figure 7. Telecom & IT Picture

Figure 8. Discrete Manufacturing Picture

Figure 9. Others Picture

Figure 10. Global E-mail Marketing Revenue (USD Million) and Growth Rate (2015-2025)

Figure 11. North America E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 12. Europe E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 13. Asia-Pacific E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 14. South America E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 15. Middle East and Africa E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 16. Global E-mail Marketing Revenue (Million USD) and Growth Rate (2015-2025)

Figure 17. Global E-mail Marketing Revenue Share by Players in 2019

Figure 18. Global Top 5 Players E-mail Marketing Revenue Market Share in 2019

Figure 19. Global Top 10 Players E-mail Marketing Revenue Market Share in 2019

Figure 20. Key Players Market Share Trend

Figure 21. Global E-mail Marketing Revenue (Million USD) and Growth Rate (%) (2015-2020)

Figure 22. Global E-mail Marketing Revenue Market Share by Regions (2015-2020)

Figure 23. Global E-mail Marketing Revenue Market Share by Regions in 2018

Figure 24. North America E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 25. Europe E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 26. Asia-Pacific E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 27. South America E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 28. Middle East and Africa E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 29. North America E-mail Marketing Revenue Market Share by Countries (2015-2020)

Figure 30. North America E-mail Marketing Revenue Market Share by Countries in 2019

Figure 31. USA E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 32. Canada E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 33. Mexico E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 34. Europe E-mail Marketing Revenue Market Share by Countries (2015-2020)

Figure 35. Europe E-mail Marketing Revenue Market Share by Countries in 2019

Figure 36. Germany E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 37. UK E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 38. France E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 39. Russia E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 40. Italy E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 41. Asia-Pacific E-mail Marketing Revenue Market Share by Countries (2015-2020)

Figure 42. Asia-Pacific E-mail Marketing Revenue Market Share by Countries in 2019

Figure 43. China E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 44. Japan E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 45. Korea E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 46. India E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 47. Southeast Asia E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 48. South America E-mail Marketing Revenue Market Share by Countries (2015-2020)

Figure 49. South America E-mail Marketing Revenue Market Share by Countries in 2019

Figure 50. Brazil E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 51. Argentina E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 52. Middle East and Africa E-mail Marketing Revenue Market Share by Countries (2015-2020)

Figure 53. Middle East and Africa E-mail Marketing Revenue Market Share by Countries in 2019

Figure 54. Saudi Arabia E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 55. UAE E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 56. Egypt E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 57. South Africa E-mail Marketing Revenue and Growth Rate (2015-2020)

Figure 58. Global E-mail Marketing Revenue Share by Type (2015-2020)

Figure 59. Global E-mail Marketing Revenue Share by Type in 2019

Figure 60. Global E-mail Marketing Market Share Forecast by Type (2021-2025)

Figure 61. Global Small and Mid-sized Enterprises Revenue Growth Rate (2015-2020)

Figure 62. Global Large Enterprises Revenue Growth Rate (2015-2020)

Figure 63. Global E-mail Marketing Revenue Share by Application (2015-2020)

Figure 64. Global E-mail Marketing Revenue Share by Application in 2019

Figure 65. Global E-mail Marketing Market Share Forecast by Application (2021-2025)

Figure 66. Global Healthcare Revenue Growth Rate (2015-2020)

Figure 67. Global Telecom & IT Revenue Growth Rate (2015-2020)

Figure 68. Global Discrete Manufacturing Revenue Growth Rate (2015-2020)

Figure 69. Global Others Revenue Growth Rate (2015-2020)

Figure 70. Global E-mail Marketing Revenue (Million USD) and Growth Rate Forecast (2021-2025)

Figure 71. Global E-mail Marketing Revenue (Million USD) Forecast by Regions (2021-2025)

Figure 72. Global E-mail Marketing Revenue Market Share Forecast by Regions (2021-2025)

Figure 73. North America E-mail Marketing Revenue Market Forecast (2021-2025)

Figure 74. Europe E-mail Marketing Revenue Market Forecast (2021-2025)

Figure 75. Asia-Pacific E-mail Marketing Revenue Market Forecast (2021-2025)

Figure 76. South America E-mail Marketing Revenue Market Forecast (2021-2025)

Figure 77. Middle East and Africa E-mail Marketing Revenue Market Forecast (2021-2025)

Figure 78. Sales Channel: Direct Channel vs Indirect Channel

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

Market research helps businesses strengthen a company’s position
Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
Market research helps in identifying the potential threats and opportunities associated with the business industry
Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

Data Collection
Data Synthesis
Market Deduction & Formulation
Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends.
Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information.

We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:

Export & Import Data
Business Information related to trade and its statistics
Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.

In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
Examining demographic along with psychographic segmentation for market evaluation
Analyzing the macro and micro-economic indicators for each demography
Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology.

Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.

The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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Testimonials

Hi John,
Thanks for the report. We've been going through it and see some good data on the market and players. –

Kennedy Brown
Health Technology Innovation
United States

Hi Rahul,
Thank You for the report it is good and beneficial for me.
Thank You in Advance

Mika Salomäki

Dear Siddhartha,
Thank you for your fast reply. The report arrived safe and sound, evrything looks all right.
Thank you very much for your assitance and I will be looking forward to another opportunity for cooperation.

ONDŘEJ ŠUPKA
Analytics Department
ČESKÁ ZBROJOVKA A.S.

Dear Siddhartha,
The report looks good, and we believe the material mix is more realistic now. It is good to know you report “Net” Manufacturing Selling Price, as that can make a difference in how we view the numbers. The reports were great and we appreciate your working with us.
Thanks for all your help!