The global A2P massaging market is expected to grow from USD 60billion in 2020 to USD 76.01 billion by 2028, at a CAGR of 3% during the forecast period 2021-2028.
A2P Messaging is a powerful tool for companies and companies to connect to mobile consumers in the communication sector. Companies utilize SMS to tell users about user experience upgrades which lead to corporate revenue development. Increasing revenue, developing stronger ties between customers and BFSI, retail and eCommerce, travel & tourism, marketing, and hyperlocal companies, and healthcare are all helped by SMS to generate leads. The A2P messaging is expanding and maturing worldwide and will develop further with market players facing long-lasting and new obstacles. MNOs increasingly secure their network and handle the challenges posed by grey routes, while messaging applications from over-the-top messaging systems provide a new threat to A2P's earnings. Mobile operators around the world are losing their income on unlawful grey roads. A2P Messaging Services are being used to promote events, brands, and other activities in several applications, including promotional efforts by companies. Increasing consumer base mobile phones also increase traction in developing countries such as APAC and MEA, including Messages-enabled services that can be used by users by supplying particular information. A2P Messaging's largest end-users are banks and financial institutions, gaming, retail & e-marketing, hyper-local companies, and healthcare industries. Also for applications such as mass votes, notifications, charitable organizations, or other such uses, which need the establishment of broad contact between the transmitter and the recipient, A2P Messaging Services is employed.
This study delivers a comprehensive analysis of component, deployment type, application, end-user and regions. The component type segment includes platform and A2P service system. Among these, the A2P segment accounts for a significant share of 54%. Also for applications such as mass votes, notifications, charitable organizations, or other such uses, which need the establishment of broad contact between the transmitter and the recipient, A2P Messaging Services is employed. The deployment type segment includes on premise and cloud. Out of the two, the on premise segment holds majority of the shares is 58.47%. The on-site segment and deployment mode is deployed by organizations that install the platform alone without using a cloud service provider. The application segment includes customer relationship management services, promotional & marketing services, authentication services, pushed content services and others. The customer relationship management services segment dominates the market in terms of shares is 29.47%. The highest market share was gained by customer relationship management services. Likewise, the second greatest market size in the same year was represented by Pushed Content services. The end-user segment includes BFSI, hyperlocal businesses, travel & hospitality, healthcare, retail & ecommerce and others. The healthcare segment dominates the market in terms of shares is 21%. The increasing emphasis on mobile health is key to the expansion of the digital health sector. Moreover, A2P SMS is being used in the retail sector by increasing facilities for the purchase of items through an online platform.
The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific holds majority of the market share. The increase in demand for commercial facilities in countries like India and China is the major reason for the market growth of A2P messaging market. The A2P activities are increasing in order to sustain the growing economy.
Some of the notable players in the A2P messaging market are AT&T, Sinch, Infobip, China Mobile, Orange, Route Mobile, Comviva, Twilio, BICS, Monty Mobile, Syniverse, Global Message Services, Tyntec, Silverstreet, and others.
Global A2P Messaging Market Analysis And Forecast, By Component
Global A2P Messaging Market Analysis And Forecast, By Deployment Type
Global A2P Messaging Market Analysis And Forecast, By Application
Global A2P Messaging Market Analysis And Forecast, By End-User
Global A2P Messaging Market Analysis And Forecast, By Region
Report Description:
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Component
4.3.2. Market Attractiveness Analysis By Deployment Type
4.3.3. Market Attractiveness Analysis By Application
4.3.4. Market Attractiveness Analysis By End-user
4.3.5. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing number of advertising and marketing companies
5.2.2. Growing number of mobile subscribers to fuel A2P messaging
5.3. Restraints
5.3.1. Stringent government regulations and policies
5.4. Opportunities
5.4.1. Growing trend of mobile marketing via messaging
5.5. Challenges
5.5.1. Difficulty in maximizing monetization of A2P messaging
6. Global A2P Messaging Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Platform
6.3. A2P Service
7. Global A2P Messaging Market Analysis and Forecast, By Deployment Type
7.1. Segment Overview
7.2. On Premise
7.3. Cloud
8. Global A2P Messaging Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Customer Relationship Management Services
8.3. Promotional & Marketing Services
8.4. Authentication Services
8.5. Pushed Content Services
8.6. Others
9. Global A2P Messaging Market Analysis and Forecast, By End-user
9.1. Segment Overview
9.2. BFSI
9.3. Hyperlocal Businesses
9.4. Travel & Hospitality
9.5. Healthcare
9.6. Retail & ecommerce
9.7. Others
10. Global A2P Messaging Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global A2P Messaging Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in Global A2P Messaging Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. AT&T
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Sinch
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Infobip
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. China Mobile
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Orange
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Route Mobile
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Comviva
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Twilio
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. BICS
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Monty Mobile
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Syniverse
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Global Message Services
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Tyntec
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Silverstreet
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
List of Table
1. Global A2P Messaging Market, By Component, 2020-2028 (USD Million)
2. Global Platform, A2P Messaging Market, By Region, 2020-2028 (USD Million)
3. Global A2P Service, A2P Messaging Market, By Region, 2020-2028 (USD Million)
4. Global A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
5. Global On Premise, A2P Messaging Market, By Region, 2020-2028 (USD Million)
6. Global Cloud, A2P Messaging Market, By Region, 2020-2028 (USD Million)
7. Global A2P Messaging Market, By Application, 2020-2028 (USD Million)
8. Global Customer Relationship Management Services, A2P Messaging Market, By Region, 2020-2028 (USD Million)
9. Global Promotional & Marketing Services, A2P Messaging Market, By Region, 2020-2028 (USD Million)
10. Global Authentication Services, A2P Messaging Market, By Region, 2020-2028 (USD Million)
11. Global Pushed Content Services, A2P Messaging Market, By Region, 2020-2028 (USD Million)
12. Global Others, A2P Messaging Market, By Region, 2020-2028 (USD Million)
13. Global A2P Messaging Market, By End-user, 2020-2028 (USD Million)
14. Global BFSI, A2P Messaging Market, By Region, 2020-2028 (USD Million)
15. Global Hyperlocal Businesses, A2P Messaging Market, By Region, 2020-2028 (USD Million)
16. Global Travel & Hospitality, A2P Messaging Market, By Region, 2020-2028 (USD Million)
17. Global Healthcare, A2P Messaging Market, By Region, 2020-2028 (USD Million)
18. Global Retail & ecommerce, A2P Messaging Market, By Region, 2020-2028 (USD Million)
19. Global Others, A2P Messaging Market, By Region, 2020-2028 (USD Million)
20. North America A2P Messaging Market, By Component, 2020-2028 (USD Million)
21. North America A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
22. North America A2P Messaging Market, By Application, 2020-2028 (USD Million)
23. North America A2P Messaging Market, By End-user2020-2028 (USD Million)
24. U.S. A2P Messaging Market, By Component, 2020-2028 (USD Million)
25. U.S. A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
26. U.S. A2P Messaging Market, By Application, 2020-2028 (USD Million)
27. U.S. A2P Messaging Market, By End-user, 2020-2028 (USD Million)
28. Canada A2P Messaging Market, By Component, 2020-2028 (USD Million)
29. Canada A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
30. Canada A2P Messaging Market, By Application, 2020-2028 (USD Million)
31. Canada A2P Messaging Market, By End-user, 2020-2028 (USD Million)
32. Mexico A2P Messaging Market, By Component, 2020-2028 (USD Million)
33. Mexico A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
34. Mexico A2P Messaging Market, By Application, 2020-2028 (USD Million)
35. Mexico A2P Messaging Market, By End-user, 2020-2028 (USD Million)
36. Europe A2P Messaging Market, By Component, 2020-2028 (USD Million)
37. Europe A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
38. Europe A2P Messaging Market, By Application, 2020-2028 (USD Million)
39. Europe A2P Messaging Market, By End-user, 2020-2028 (USD Million)
40. Germany A2P Messaging Market, By Component, 2020-2028 (USD Million)
41. Germany A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
42. Germany A2P Messaging Market, By Application, 2020-2028 (USD Million)
43. Germany A2P Messaging Market, By End-user, 2020-2028 (USD Million)
44. France A2P Messaging Market, By Component, 2020-2028 (USD Million)
45. France A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
46. France A2P Messaging Market, By Application, 2020-2028 (USD Million)
47. France A2P Messaging Market, By End-user, 2020-2028 (USD Million)
48. U.K. A2P Messaging Market, By Component, 2020-2028 (USD Million)
49. U.K. A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
50. U.K. A2P Messaging Market, By Application, 2020-2028 (USD Million)
51. U.K. A2P Messaging Market, By End-user, 2020-2028 (USD Million)
52. Italy A2P Messaging Market, By Component, 2020-2028 (USD Million)
53. Italy A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
54. Italy A2P Messaging Market, By Application, 2020-2028 (USD Million)
55. Italy A2P Messaging Market, By End-user, 2020-2028 (USD Million)
56. Spain A2P Messaging Market, By Component, 2020-2028 (USD Million)
57. Spain A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
58. Spain A2P Messaging Market, By Application, 2020-2028 (USD Million)
59. Spain A2P Messaging Market, By End-user, 2020-2028 (USD Million)
60. Asia Pacific A2P Messaging Market, By Component, 2020-2028 (USD Million)
61. Asia Pacific A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
62. Asia Pacific A2P Messaging Market, By Application, 2020-2028 (USD Million)
63. Asia Pacific A2P Messaging Market, By End-user, 2020-2028 (USD Million)
64. Japan A2P Messaging Market, By Component, 2020-2028 (USD Million)
65. Japan A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
66. JapanA2P Messaging Market, By Application, 2020-2028 (USD Million)
67. JapanA2P Messaging Market, By End-user, 2020-2028 (USD Million)
68. China A2P Messaging Market, By Component, 2020-2028 (USD Million)
69. China A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
70. China A2P Messaging Market, By Application, 2020-2028 (USD Million)
71. China A2P Messaging Market, By End-user, 2020-2028 (USD Million)
72. India A2P Messaging Market, By Component, 2020-2028 (USD Million)
73. India A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
74. India A2P Messaging Market, By Application, 2020-2028 (USD Million)
75. India A2P Messaging Market, By End-user, 2020-2028 (USD Million)
76. South America A2P Messaging Market, By Component, 2020-2028 (USD Million)
77. South America A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
78. South America A2P Messaging Market, By Application, 2020-2028 (USD Million)
79. South America A2P Messaging Market, By End-user, 2020-2028 (USD Million)
80. Brazil A2P Messaging Market, By Component, 2020-2028 (USD Million)
81. Brazil A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
82. Brazil A2P Messaging Market, By Application, 2020-2028 (USD Million)
83. Brazil A2P Messaging Market, By End-user, 2020-2028 (USD Million)
84. Middle East and Africa A2P Messaging Market, By Component, 2020-2028 (USD Million)
85. Middle East and Africa A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
86. Middle East and Africa A2P Messaging Market, By Application, 2020-2028 (USD Million)
87. Middle East and Africa A2P Messaging Market, By End-user, 2020-2028 (USD Million)
88. UAE A2P Messaging Market, By Component, 2020-2028 (USD Million)
89. UAE A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
90. UAE A2P Messaging Market, By Application, 2020-2028 (USD Million)
91. UAE A2P Messaging Market, By End-user, 2020-2028 (USD Million)
92. South Africa A2P Messaging Market, By Component, 2020-2028 (USD Million)
93. South Africa A2P Messaging Market, By Deployment Type, 2020-2028 (USD Million)
94. South Africa A2P Messaging Market, By Application, 2020-2028 (USD Million)
95. South Africa A2P Messaging Market, By End-user, 2020-2028 (USD Million)
List of Figures
1. Global A2P Messaging Market Segmentation
2. Global A2P Messaging Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global A2P Messaging Market Attractiveness Analysis By Component
9. Global A2P Messaging Market Attractiveness Analysis By Deployment Type
10. Global A2P Messaging Market Attractiveness Analysis By Application
11. Global A2P Messaging Market Attractiveness Analysis By End-user
12. Global A2P Messaging Market Attractiveness Analysis By Region
13. Global A2P Messaging Market: Dynamics
14. Global A2P Messaging Market Share By Component (2021 & 2028)
15. Global A2P Messaging Market Share By Deployment Type (2021 & 2028)
16. Global A2P Messaging Market Share By Application (2021 & 2028)
17. Global A2P Messaging Market Share By End-user (2021 & 2028)
18. Global A2P Messaging Market Share By Regions (2021 & 2028)
19. Global A2P Messaging Market Share By Company (2020)
Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.
Market research is valuable because of the following reasons:
Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.
Our market research process involves with the four specific stages.
Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:
Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:
Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.
This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.
Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.
Free Customization
Countries can be added on demand
Free yearly update on purchase of Multi/Corporate User License
Companies served till date
We serve our customers 24x7 for 365 days through calls, emails and live chat options.
Huge database of exceptional market reports bringing market intelligence to your fingertips.
SSL enabled, we offer you various secured payment options for risk free purchase.