The consent management market is expected to grow USD 341.26 million in 2020 to USD 1447.90 million by 2028, at a CAGR of 19.8% during the forecast period 2021-2028.
Consent management leads to the system, process, or set of compliances that allow clients and patients to determine the variety of health data they would like to enable their care providers to access. Consent management will enable brands to automate their consent management method, making it more straightforward to be GDPR docile. Consent management allows patients and customers to assert their cooperation in e-health leadership & establish consent directives to decide who will have entrance to their protected health information (PHI), for what object, and under what situations.
The factors driving the market are the increase in the number of cyber-attacks & data breach incidences, heightened awareness about data compliance regulations, constant developments in digital consent management platforms, increasing global nature of digital operations, and the increasing adoption of CCPA & GDPR data privacy policies by various organizations around the world. The factors restraining the market growth are an extension in user bounce rate on websites & changing and dynamic regulatory landscape. The opportunities for market growth are adopting a User Experience (UX)-driven strategy and the improvement in digital consent management.
This study delivers a comprehensive analysis oftouchpoint, deployment model, components organization size,and region.The touchpoint segment includes a web app and a mobile app. The web app segment holds the largest market share in 2020 due to the rising requirement for customer privacy while browsing the internet. To achieve a better experience is making more demand of consent management devices for web app touchpoints. Furthermore, no requirement for the installation of touchpoints on local machines and the use to visit and search various websites.The deployment model segment includes cloud and on-premise. The cloud segment holds the largest market share in 2020 due to the secure data from mobile web applications & web applications for efficiently managing and promoting them.The components segment includesservices and software. The software segment held the largest market share in 2020 due to the increasing demand for regulatory privacy compliance. Further, it permits an organization to record the approval contract with consumers, users, and employees. It allows them to utilize what they assent to and manage their data.The organization size segment includes large enterprises and SMEs. The SMEs segment held the largest market share in 2020 due to the ease of upgrading and maintaining.
The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share due to the acceleration in the number of cyber-attacks throughout the pandemic prompted various government policymakers and agencies to implement data privacy and policies regulations. Europe is projected to observe significant growth due to the increasing introduction of stringent laws & regulations via the European Union’s General Data Protection Regulation (GDPR) to preserve customer data over Europe. Additionally, the IAB Europe Transparency and Consent Framework (TCF) develop a strong partnership between advertisers, publishers, and advertisers on the ground level. The consent management smoothens the process of meeting the requirements of the GDPR.
Some of the notable players in the market areQuantcast, Trunomi, Cookiebot, OneTrust, TrustArc, Crownpeak, BigID, Didomi, PossibleNOW, Secure Privacy, SAP SE, Verizon Media, Rakuten Advertising, Kochava, Appen Ltd, and among others.
Report Description:
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Touchpoint
4.3.2. Market Attractiveness Analysis By Deployment Model
4.3.3. Market Attractiveness Analysis By Components
4.3.4. Market Attractiveness Analysis By Organization Size
4.3.5. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increase in the number of cyber-attacks & data breach incidences
5.2.2. Heightened awareness about data compliance regulations
5.2.3. Constant developments in digital consent management platforms
5.2.4. Increasing global nature of digital operations
5.3. Restraints
5.3.1. Extension in user bounce rate on websites & changing
5.3.2. Dynamic regulatory landscape
5.4. Opportunities
5.4.1. Adopting a User Experience (UX)-driven strategy
5.4.2. The improvement in digital consent management
6. Global Consent Management Market Analysis and Forecast, By Touchpoint
6.1. Segment Overview
6.2. Web App
6.3. Mobile App
7. Global Consent Management Market Analysis and Forecast, By Deployment Model
7.1. Segment Overview
7.2. Cloud
7.3. On-premise
8. Global Consent Management Market Analysis and Forecast, By Components
8.1. Segment Overview
8.2. Services
8.3. Software
9. Global Consent Management Market Analysis and Forecast, By Organization Size
9.1. Segment Overview
9.2. Large Enterprises
9.3. SMEs
10. Global Consent Management Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Consent Management Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in Global Consent Management Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Quantcast
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Trunomi
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Cookiebot
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. OneTrust
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. TrustArc
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company ProductPortfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Crownpeak
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company ProductPortfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. BigID
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Didomi
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. PossibleNOW
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Secure Privacy
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. SAP SE
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Verizon Media
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Rakuten Advertising
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Kochava
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
12.15. Appen Ltd
12.15.1. Business Overview
12.15.2. Company Snapshot
12.15.3. Company Market Share Analysis
12.15.4. Company Product Portfolio
12.15.5. Recent Developments
12.15.6. SWOT Analysis
List of Table
1. Global Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
2. Global Web App, Consent Management Market, By Region, 2021-2028 (USD Million)
3. Global Mobile App, Consent Management Market, By Region, 2021-2028 (USD Million)
4. Global Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
5. Global Cloud, Consent Management Market, By Region, 2021-2028 (USD Million)
6. Global On-premise, Consent Management Market, By Region, 2021-2028 (USD Million)
7. Global Consent Management Market, By Components, 2021-2028 (USD Million)
8. GlobalServices, Consent Management Market, By Region, 2021-2028 (USD Million)
9. Global Software, Consent Management Market, By Region, 2021-2028 (USD Million)
10. Global Consent Management Market, By Organization Size, 2021-2028 (USD Million)
11. Global Large Enterprises, Consent Management Market, By Region, 2021-2028 (USD Million)
12. Global SMEs, Consent Management Market, By Region, 2021-2028 (USD Million)
13. North America Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
14. North America Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
15. North America Consent Management Market, By Components, 2021-2028 (USD Million)
16. North America Consent Management Market, By Organization Size, 2021-2028 (USD Million)
17. U.S. Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
18. U.S. Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
19. U.S. Consent Management Market, By Components, 2021-2028 (USD Million)
20. U.S. Consent Management Market, By Organization Size, 2021-2028 (USD Million)
21. Canada Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
22. Canada Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
23. Canada Consent Management Market, By Components, 2021-2028 (USD Million)
24. Canada Consent Management Market, By Organization Size, 2021-2028 (USD Million)
25. Mexico Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
26. Mexico Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
27. Mexico Consent Management Market, By Components, 2021-2028 (USD Million)
28. Mexico Consent Management Market, By Organization Size, 2021-2028 (USD Million)
29. Europe Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
30. Europe Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
31. Europe Consent Management Market, By Components, 2021-2028 (USD Million)
32. Europe Consent Management Market, By Organization Size, 2021-2028 (USD Million)
33. Germany Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
34. Germany Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
35. Germany Consent Management Market, By Components, 2021-2028 (USD Million)
36. Germany Consent Management Market, By Organization Size, 2021-2028 (USD Million)
37. France Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
38. France Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
39. France Consent Management Market, By Components, 2021-2028 (USD Million)
40. France Consent Management Market, By Organization Size, 2021-2028 (USD Million)
41. U.K. Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
42. U.K. Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
43. U.K. Consent Management Market, By Components, 2021-2028 (USD Million)
44. U.K. Consent Management Market, By Organization Size, 2021-2028 (USD Million)
45. Italy Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
46. Italy Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
47. Italy Consent Management Market, By Components, 2021-2028 (USD Million)
48. Italy Consent Management Market, By Organization Size, 2021-2028 (USD Million)
49. Spain Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
50. Spain Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
51. Spain Consent Management Market, By Components, 2021-2028 (USD Million)
52. Spain Consent Management Market, By Organization Size, 2021-2028 (USD Million)
53. Asia Pacific Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
54. Asia Pacific Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
55. Asia Pacific Consent Management Market, By Components, 2021-2028 (USD Million)
56. Asia Pacific Consent Management Market, By Organization Size, 2021-2028 (USD Million)
57. Japan Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
58. Japan Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
59. Japan Consent Management Market, By Components, 2021-2028 (USD Million)
60. Japan Consent Management Market, By Organization Size, 2021-2028 (USD Million)
61. China Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
62. China Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
63. China Consent Management Market, By Components, 2021-2028 (USD Million)
64. China Consent Management Market, By Organization Size, 2021-2028 (USD Million)
65. India Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
66. India Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
67. India Consent Management Market, By Components, 2021-2028 (USD Million)
68. India Consent Management Market, By Organization Size, 2021-2028 (USD Million)
69. South America Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
70. South America Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
71. South America Consent Management Market, By Components, 2021-2028 (USD Million)
72. South America Consent Management Market, By Organization Size, 2021-2028 (USD Million)
73. Brazil Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
74. Brazil Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
75. Brazil Consent Management Market, By Components, 2021-2028 (USD Million)
76. Brazil Consent Management Market, By Organization Size, 2021-2028 (USD Million)
77. Middle East and Africa Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
78. Middle East and Africa Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
79. Middle East and Africa Consent Management Market, By Components, 2021-2028 (USD Million)
80. Middle East and Africa Consent Management Market, By Organization Size, 2021-2028 (USD Million)
81. UAE Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
82. UAE Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
83. UAE Consent Management Market, By Components, 2021-2028 (USD Million)
84. UAE Consent Management Market, By Organization Size, 2021-2028 (USD Million)
85. South Africa Consent Management Market, By Touchpoint, 2021-2028 (USD Million)
86. South Africa Consent Management Market, By Deployment Model, 2021-2028 (USD Million)
87. South Africa Consent Management Market, By Components, 2021-2028 (USD Million)
88. South Africa Consent Management Market, By Organization Size, 2021-2028 (USD Million)
List of Figures
1. Global Consent Management Market Segmentation
2. Global Consent Management Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Consent Management Market Attractiveness Analysis By Touchpoint
9. Global Consent Management Market Attractiveness Analysis By Deployment Model
10. Global Consent Management Market Attractiveness Analysis By Components
11. Global Consent Management Market Attractiveness Analysis By Organization Size
12. Global Consent Management Market Attractiveness Analysis By Region
13. Global Consent Management Market: Dynamics
14. Global Consent Management Market Share By Touchpoint(2021&2028)
15. Global Consent Management Market Share By Deployment Model (2021&2028)
16. Global Consent Management Market Share By Components (2021 & 2028)
17. Global Consent Management Market Share By Organization Size (2021 & 2028)
18. Global Consent Management Market Share By Regions (2021&2028)
19. Global Consent Management Market Share By Company (2020)
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