Companion Diagnostics Market by Technology (Immunohistochemistry, Polymerase Chain Reaction, Next Generation Sequencing, In Situ Hybridization and Others), Product and Services (Assay, Kit, Software & Survey), Indication (Breast, Cardiovascular Disease, Lungs and Colorectal Cancer), End-User, Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: May, 2020
  • Report ID: 418325
  • Category: Healthcare
  • Pages: 228
$4700

The global companion diagnostics market is expected to grow from USD 3.73 billion in 2019 to USD 12.01 billion by 2027, at a CAGR of 15.86% during the forecast period 2020-2027.

A companion diagnostics is used as a companion to test the applicability of a therapeutic drug on an individual. They are developed to select or exclude a group suitable for a particular treatment based on biological factors. It helps to eliminate any potential risks of side effects of medicine. The driving factors are the constant R&D, rise in the demand for personalized medication in various economies and the growing genetic diseases.

This study delivers a comprehensive analysis of technology, product and services, indication, end-user and regions. The technology segment includes immunohistochemistry, polymerase chain reaction, next-generation sequencing, in situ hybridization and others. Polymerase chain reaction accounts for the largest market share. The reason is the ease of use and availability of PCR kits all over the world. The growing applications of PCR in medical science and high turnaround time of PCR are some of the vital factors contributing to the growth. Product and services segment includes assay, kit, software & survey. The software and survey segment is expected to grow at a high CAGR. This is because companion diagnostics works on the principle of data analysis of individuals. The indication segment includes breast, cardiovascular disease, lungs and colorectal cancer. Among all, colorectal cancer has the highest market share. It requires effective treatment which can be done by explicitly aiming to an individual's biological factors. The end-user segment includes pharmaceuticals, companies and CRO. Pharmacies are expected to grow at the highest market share as the use of companion diagnostics in personalized medicines are increasing.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific is the region which is expected to grow at the highest CAGR. The rise in the number of diseases like cancer has led to the adoption of more advance medical equipments. Also, the increased government initiative and growing awareness among people have been the contributing factors.

Some of the notable players in companion diagnostics market are Agilent Technologies Inc., Danaher Corporation, Abbott Laboratories, Illumina Inc., Thermo Fisher Scientific Inc., Abnova Corporation, Sysmex Corporation, Almac Group, bioMerieux, Guardant Health Inc., F. Hoffmann La Roche AG, QIAGEN N.V. and others.

This study forecasts revenue growth at global, regional, and country levels from 2020 to 2027. Fior Markets has segmented the market based on below-mentioned segments:

Global Companion Diagnostics Market Analysis And Forecast, By Technology

  • Immunohistochemistry
  • Polymerase Chain Reaction
  • Next-Generation Sequencing
  • In Situ Hybridization
  • Others

Global Companion Diagnostics Market Analysis And Forecast, By Product and Services

  • Assay
  • Kit
  • Software & Survey

Global Companion Diagnostics Market Analysis And Forecast, By Indication

  • Breast
  • Cardiovascular Disease
  • Lungs
  • Colorectal Cancer

Global Companion Diagnostics Market Analysis And Forecast, By End-User

  • Pharmaceuticals
  • Companies
  • CRO

Global Companion Diagnostics Market Analysis And Forecast, By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest of MEA

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Product and Services
          4.3.3. Market Attractiveness Analysis By Indication
          4.3.4. Market Attractiveness Analysis By End User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
    5.3. Restrains
    5.4. Opportunities
    5.5. Challenges
6. Global Companion Diagnostics Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Immunohistochemistry
    6.3. Polymerase Chain Reaction
    6.4. Next-Generation Sequencing
    6.5. In Situ Hybridization
    6.6. Others
7. Global Companion Diagnostics Analysis and Forecast, By Product and Services
    7.1. Segment Overview
    7.2. Assay
    7.3. Kit
    7.4. Software & Survey
8. Global Companion Diagnostics Analysis and Forecast, By Indication
    8.1. Segment Overview
    8.2. Breast
    8.3. Cardiovascular Disease
    8.4. Lungs
    8.5. Colorectal Cancer
9. Global Companion Diagnostics Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Pharmaceuticals
    9.3. Companies
    9.4. CRO
10. Global Companion Diagnostics Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa
11. Global Companion Diagnostics-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Companion Diagnostics
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions
12. Company Profiles
    12.1. Agilent Technologies Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Danaher Corporation
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Abbott Laboratories
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Illumina Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Thermo Fisher Scientific Inc.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Abnova Corporation
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Sysmex Corporation
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Almac Group
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis

List of Table

1. Global Companion Diagnostics, By Technology, 2017–2027(USD Billion)

2. Global Immunohistochemistry, Companion Diagnostics, By Region, 2017–2027(USD Billion)

3. Global Polymerase Chain Reaction, Companion Diagnostics, By Region, 2017–2027(USD Billion)

4. Global Next-Generation Sequencing, Companion Diagnostics, By Region, 2017–2027(USD Billion)

5. Global In Situ Hybridization, Companion Diagnostics, By Region, 2017–2027(USD Billion)

6. Global Others, Companion Diagnostics, By Region, 2017–2027(USD Billion)

7. Global Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

8. Global Assay Companion Diagnostics, By Region, 2017–2027(USD Billion)

9. Global Kit Companion Diagnostics, By Region, 2017–2027(USD Billion)

10. Global Software & Survey Companion Diagnostics, By Region, 2017–2027(USD Billion)

11. Global Companion Diagnostics, By Indication, 2017–2027(USD Billion)

12. Global Breast Companion Diagnostics, By Region, 2017–2027(USD Billion)

13. Global Cardiovascular Disease Companion Diagnostics, By Region, 2017–2027(USD Billion)

14. Global Lungs Companion Diagnostics, By Region, 2017–2027(USD Billion)

15. Global Colorectal Cancer Companion Diagnostics, By Region, 2017–2027(USD Billion)

16. Global Companion Diagnostics, By End User, 2017–2027(USD Billion)

17. Global Pharmaceuticals Companion Diagnostics, By Region, 2017–2027(USD Billion)

18. Global Companies Companion Diagnostics, By Region, 2017–2027(USD Billion)

19. Global CRO Companion Diagnostics, By Region, 2017–2027(USD Billion)

20. Global Companion Diagnostics, By Region, 2017–2027(USD Billion)

21. Global Companion Diagnostics, By North America, 2017–2027(USD Billion)

22. North America Companion Diagnostics, By Technology, 2017–2027(USD Billion)

23. North America Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

24. North America Companion Diagnostics, By Indication, 2017–2027(USD Billion)

25. North America Companion Diagnostics, By End User, 2017–2027(USD Billion)

26. U.S. Companion Diagnostics, By Technology, 2017–2027(USD Billion)

27. U.S. Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

28. U.S. Companion Diagnostics, By Indication, 2017–2027(USD Billion)

29. U.S. Companion Diagnostics, By End User, 2017–2027(USD Billion)

30. Canada Companion Diagnostics, By Technology, 2017–2027(USD Billion)

31. Canada Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

32. Canada Companion Diagnostics, By Indication, 2017–2027(USD Billion)

33. Canada Companion Diagnostics, By End User, 2017–2027(USD Billion)

34. Mexico Companion Diagnostics, By Technology, 2017–2027(USD Billion)

35. Mexico Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

36. Mexico Companion Diagnostics, By Indication, 2017–2027(USD Billion)

37. Mexico Companion Diagnostics, By End User, 2017–2027(USD Billion)

38. Europe Companion Diagnostics, By Technology, 2017–2027(USD Billion)

39. Europe Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

40. Europe Companion Diagnostics, By Indication, 2017–2027(USD Billion)

41. Europe Companion Diagnostics, By End User, 2017–2027(USD Billion)

42. Germany Companion Diagnostics, By Technology, 2017–2027(USD Billion)

43. Germany Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

44. Germany Companion Diagnostics, By Indication, 2017–2027(USD Billion)

45. Germany Companion Diagnostics, By End User, 2017–2027(USD Billion)

46. France Companion Diagnostics, By Technology, 2017–2027(USD Billion)

47. France Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

48. France Companion Diagnostics, By Indication, 2017–2027(USD Billion)

49. France Companion Diagnostics, By End User, 2017–2027(USD Billion)

50. U.K. Companion Diagnostics, By Technology, 2017–2027(USD Billion)

51. U.K. Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

52. U.K. Companion Diagnostics, By Indication, 2017–2027(USD Billion)

53. U.K. Companion Diagnostics, By End User, 2017–2027(USD Billion)

54. Italy Companion Diagnostics, By Technology, 2017–2027(USD Billion)

55. Italy Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

56. Italy Companion Diagnostics, By Indication, 2017–2027(USD Billion)

57. Italy Companion Diagnostics, By End User, 2017–2027(USD Billion)

58. Spain Companion Diagnostics, By Technology, 2017–2027(USD Billion)

59. Spain Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

60. Spain Companion Diagnostics, By Indication, 2017–2027(USD Billion)

61. Spain Companion Diagnostics, By End User, 2017–2027(USD Billion)

62. Asia Pacific Companion Diagnostics, By Technology, 2017–2027(USD Billion)

63. Asia Pacific Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

64. Asia Pacific Companion Diagnostics, By Indication, 2017–2027(USD Billion)

65. Asia Pacific Companion Diagnostics, By End User, 2017–2027(USD Billion)

66. Japan Companion Diagnostics, By Technology, 2017–2027(USD Billion)

67. Japan Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

68. Japan Companion Diagnostics, By Indication, 2017–2027(USD Billion)

69. Japan Companion Diagnostics, By End User, 2017–2027(USD Billion)

70. China Companion Diagnostics, By Technology, 2017–2027(USD Billion)

71. China Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

72. China Companion Diagnostics, By Indication, 2017–2027(USD Billion)

73. China Companion Diagnostics, By End User, 2017–2027(USD Billion)

74. India Companion Diagnostics, By Technology, 2017–2027(USD Billion)

75. India Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

76. India Companion Diagnostics, By Indication, 2017–2027(USD Billion)

77. India Companion Diagnostics, By End User, 2017–2027(USD Billion)

78. South America Companion Diagnostics, By Technology, 2017–2027(USD Billion)

79. South America Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

80. South America Companion Diagnostics, By Indication, 2017–2027(USD Billion)

81. South America Companion Diagnostics, By End User, 2017–2027(USD Billion)

82. Brazil Companion Diagnostics, By Technology, 2017–2027(USD Billion)

83. Brazil Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

84. Brazil Companion Diagnostics, By Indication, 2017–2027(USD Billion)

85. Brazil Companion Diagnostics, By End User, 2017–2027(USD Billion)

86. Middle East and Africa Companion Diagnostics, By Technology, 2017–2027(USD Billion)

87. Middle East and Africa Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

88. Middle East and Africa Companion Diagnostics, By Indication, 2017–2027(USD Billion)

89. Middle East and Africa Companion Diagnostics, By End User, 2017–2027(USD Billion)

90. UAE Companion Diagnostics, By Technology, 2017–2027(USD Billion)

91. UAE Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

92. UAE Companion Diagnostics, By Indication, 2017–2027(USD Billion)

93. UAE Companion Diagnostics, By End User, 2017–2027(USD Billion)

94. South Africa Companion Diagnostics, By Technology, 2017–2027(USD Billion)

95. South Africa Companion Diagnostics, By Product and Services, 2017–2027(USD Billion)

96. South Africa Companion Diagnostics, By Indication, 2017–2027(USD Billion)

97. South Africa Companion Diagnostics, By End User, 2017–2027(USD Billion)

 

List of Figures 

1. Global Companion Diagnostics Segmentation

2. Companion Diagnostics: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Companion Diagnostics Attractiveness Analysis By Technology

9. Global Companion Diagnostics Attractiveness Analysis By Product and Services

10. Global Companion Diagnostics Attractiveness Analysis By Indication

11. Global Companion Diagnostics Attractiveness Analysis By End User

12. Global Companion Diagnostics Attractiveness Analysis By Region

13. Global Companion Diagnostics: Dynamics

14. Global Companion Diagnostics Share By Technology (2019 & 2027)

15. Global Companion Diagnostics Share By Product and Services (2019 & 2027)

16. Global Companion Diagnostics Share By Indication (2019 & 2027)

17. Global Companion Diagnostics Share By End User (2019 & 2027)

18. Global Companion Diagnostics Share by Regions (2019 & 2027)

19. Global Companion Diagnostics Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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