Cloud Security Market by Application ([Identity and Access Management (IAM), Intrusion Detection System (IDS)/Intrusion Prevention System (IPS), Security Information and Event Management (SIEM), and Data Loss Prevention (DLP)]), by Deployment Model (Private Cloud, Public Cloud and Hybrid Cloud), by Organization, by Security Type, by Verticals and Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2021 to 2028

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The cloud security market is expected to grow USD 8.33 billion in 2020 to USD 36.43 billion by 2028, at a CAGR of 20.25% during the forecast period 2021-2028.

Cloud security leads to the mechanisms, services, and processes utilized to control the security, compliance, and other usage risks. The bundle of protocols, best practices, and technology preserves cloud security environments, applications operating in the cloud, and data contained in the cloud.  It offers several advantages like reliability, centralized security, and reduction in costs & administration. The formation of cloud security is sufficient for giving prevention, goon skin, and correction control.

The factors driving the market are the emergence of smart cities, rising demand for cloud computing & increasing government initiatives, an upsurge in handheld devices (BYOD & CYOD), and low cost of ownership. The factors restraining the market growth are the low-skilled task force, stringent government regulations, and the weak collaboration among the companies and the cloud protection providers. The opportunities for market growth are growing the market for managed security services and increasing government initiatives to support innovative infrastructure projects. The market growth challenges are the lack of trust in cloud service providers and the shortage of awareness with customers and enterprises due to the difficulties of cloud security models.

This study delivers a comprehensive analysis ofapplication,deployment model,organization, security type, verticals and region.The applicationsegment includesidentity and access management (IAM), intrusion detection system (IDS)/intrusion prevention system (IPS), security information and event management (SIEM),and data loss prevention (DLP).  The identity and access management (IAM) segment held the largest market share in 2020, owing to the expanded adoption of cloud-based services and security concerns.The deployment modelsegment includesprivate cloud,public cloud,andhybrid cloud.The hybrid cloud segment held the largest market share in 2020, owing to the elasticity in depositing data.The organizationsegment includesSMEs and large enterprises.The SMEs segment holds the largest market share in 2020 due to the increasing adoption of cloud technology and the growing possibility of cyber-attacks in SMEs.The security type segment includesdatabase security, web and email security, application security, endpoint security, and network security. The web and email security segment held the largest market share in 2020, owing to the rapid growth of remote workers, public cloud infrastructure, and BYOD has changed the way &the protection of data. The vertical segment includes BFSI, healthcare, IT & telecom, government, retail, and others. The IT & telecom segment held the largest market share in 2020, owing to the rise in safety solution adoption.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share due to rising urbanization, essential vendors in the region, and the paradigm shift from conventional computing solutions to the combination of onsite, hybrid, and public cloud protection services. Additionally, the extensive adoption of cloud protection services in a business environment also propels market growth in this region. The Asia Pacific is expected to witness significant growth due to the increasing demand for cyber protection due to the growing use of computing devices and the rising population.

Some of the notable players in the market areFortinet, Inc., Cisco Systems, Inc., Symantec Corporation,CA Technologies Inc., Microsoft Corporation, Intel Corporation, Okta, Inc.,Trend Micro Inc., Cloud Passage Company,IBM Corporation, and among others.

  • Global Cloud Security Market Analysis and Forecast, Application
    • Identity and Access Management (IAM)
    • Intrusion Detection System (IDS)/Intrusion Prevention System (IPS)
    • Security Information and Event Management (SIEM)
    • Data Loss Prevention (DLP)
  • Global Cloud Security Market Analysis and Forecast, Deployment Model
    • Private Cloud
    • Public Cloud
    • Hybrid Cloud
  • Global Cloud Security Market Analysis and Forecast, Organization
    • SMEs
    • Large Enterprises
  • Global Cloud SecurityMarket Analysis and Forecast, Security Type
    • Database Security
    • Web And Email Security
    • Application Security
    • Endpoint Security
    • Network Security
  • Global Cloud Security Market Analysis and Forecast, Vertical
    • BFSI
    • Healthcare
    • IT & Telecom
    • Government
    • Retail
    • Others
  • Global Cloud Security Market Analysis and Forecast, Region
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • Sweden
      • Netherland
      • U.K.
      • Italy
      • Spain
      • Turkey
      • Switzerland
      • Belgium
      • Rest Of Europe
    • Asia-Pacific
      • Japan
      • China
      • India
      • South Korea
      • Australia
      • Singapore
      • Malaysia
      • Thailand
      • Indonesia
      • Philippines
      • Rest Of APAC
    • South America
      • Brazil
      • Argentina
      • Peru
      • Colombia
      • Rest Of South America
    • Middle East And Africa
      •  UAE
      •  Saudi Arabia
      •  Egypt
      •  Nigeria
      •  South Africa
      • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2020, historic year 2019, the forecast period considered is from 2021 to 2028.
  • The study delivers a comprehensive analysis of global market for all segments and region.
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2021 to 2028.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, application offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Deployment Model
          4.3.3. Market Attractiveness Analysis By Organization
          4.3.4. Market Attractiveness Analysis By Security Type
          4.3.5. Market Attractiveness Analysis ByVerticals
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising demand for cloud computing & increasing government initiatives
          5.2.2. Growing sophistication of new cyberattacks and cybercrimes
          5.2.3. Growing reliance on cloud-based services
    5.3. Restraints
          5.3.1. Stringent government regulations
          5.3.2. Weak collaboration among the companies and the cloud protection providers
    5.4. Opportunities
          5.4.1. Growing the market for managed security services
          5.4.2. Increasing government initiatives to support innovative infrastructure projects.
    5.5. Challenges
          5.5.1. Lack of trust in cloud service providers
6. Global Cloud Security Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Identity And Access Management (IAM)
    6.3. Intrusion Detection System (IDS)/Intrusion Prevention System (IPS)
    6.4. Security Information And Event Management (SIEM)
    6.5. Data Loss Prevention (DLP)
7. Global Cloud Security Market Analysis and Forecast, By Deployment Model
    7.1. Segment Overview
    7.2. Private Cloud
    7.3. Public Cloud
    7.4. Hybrid Cloud
8. Global Cloud Security Market Analysis and Forecast, By Organization
    8.1. Segment Overview
    8.2. SMEs
    8.3. Large Enterprises
9. Global Cloud Security Market Analysis and Forecast, By Security Type
    9.1. Segment Overview
    9.2. Database Security
    9.3. Web and Email Security
    9.4. Application Security
    9.5. Endpoint Security
    9.6. Network Security
10. Global Cloud Security Market Analysis and Forecast, By Verticals
    10.1. Segment Overview
    10.2. BFSI
    10.3. Healthcare
    10.4. IT & Telecom
    10.5. Government
    10.6. Retail
    10.7. Others
11. Global Cloud Security Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa
12. Global Cloud SecurityMarket-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in Global Cloud Security Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Product Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions

13. Company Profiles
    13.1. Fortinet, Inc.
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company ProductPortfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Cisco Systems, Inc.
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company ProductPortfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Symantec Corporation
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company ProductPortfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. CA Technologies, Inc
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company ProductPortfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. Microsoft Corporation
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company ProductPortfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Intel Corporation
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company ProductPortfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Okta, Inc
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company ProductPortfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Trend Micro Inc
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company ProductPortfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Cloud Passage Company
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company ProductPortfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. IBM Corporation
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis

List of Table

1. Global Cloud Security Market, By Application, 2021-2028 (USD Billion)

2. Global Identity and Access Management (IAM), Cloud SecurityMarket, By Region, 2021-2028 (USD Billion) 

3. Global Intrusion Detection System (IDS)/Intrusion Prevention System (IPS), Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

4. Global Information and Event Management (SIEM), Cloud Security Market, By Region, 2021-2028 (USD Billion)

5. Global Data Loss Prevention (DLP), Cloud Security Market, By Region, 2021-2028 (USD Billion)

6. Global Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

7. Global Private Cloud, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

8. Global Public Cloud, Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

9. Global Hybrid Cloud, Cloud Security Market, By Organization, 2021-2028 (USD Billion)

10. Global Cloud Security Market, By Organization, 2021-2028 (USD Billion)

 

11. GlobalSMEs, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

12. Global Large Enterprises, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

13. Global Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

14. Global Database Security, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

15. Global Web and Email Security, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

16. Global Application Security, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

17. Global Endpoint Security, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

18. Global Network Security,Cloud Security Market, By Region, 2021-2028 (USD Billion)

19. Global Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

20. Global BFSI, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

21. Global Healthcare, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

22. Global IT & Telecom, Cloud SecurityMarket, By Region, 2021-2028 (USD Billion)

23. Global Government, Cloud Security Market, By Region, 2021-2028 (USD Billion)

24. Global Retail, Cloud Security Market, By Region, 2021-2028 (USD Billion)

25. Global Others, Cloud Security Market, By Region, 2021-2028 (USD Billion)

26. North America Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

27. North America Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

28. North America Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

29. North America Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

30. North America Cloud Security Market, By Verticals, 2021-2028 (USD Billion)

31. U.S. Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

32. U.S. Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

33. U.S. Cloud Security Market, By Organization, 2021-2028 (USD Billion)

34. U.S. Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

35. U.S. Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

36. Canada Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

37. Canada Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

38. Canada Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

39. Canada Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

40. Canada Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

41. Mexico Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

42. Mexico Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

43. Mexico Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

44. Mexico Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

45. Mexico Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

46. Europe Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

47. Europe Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

48. Europe Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

49. Europe Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

50. Europe Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

51. Germany Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

52. Germany Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

53. Germany Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

54. Germany Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

55. Germany Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

56. France Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

57. France Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

58. France Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

59. France Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

60. France Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

61. U.K. Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

62. U.K. Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

63. U.K. Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

64. U.K. Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

65. U.K. Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

66. Italy Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

67. Italy Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

68. Italy Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

69. Italy Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

70. Italy Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

71. Spain Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

72. Spain Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

73. Spain Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

74. Spain Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

75. Spain Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

76. Asia Pacific Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

77. Asia Pacific Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

78. Asia Pacific Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

79. Asia Pacific Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

80. Asia Pacific Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

81. Japan Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

82. Japan Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

83. Japan Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

84. Japan Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

85. Japan Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

86. China Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

87. China Cloud Security Market, By Deployment Model, 2021-2028 (USD Billion)

88. China Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

89. China Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

90. China Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

91. India Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

92. India Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

93. India Cloud Security Market, By Organization, 2021-2028 (USD Billion)

94. India Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

95. India Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

96. South America Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

97. South America Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

98. South America Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

99. South America Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

100. South America Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

101. Brazil Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

102. Brazil Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

103. Brazil Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

104. Brazil Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

105. Brazil Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

106. Middle East and Africa Cloud Security Market, By Application, 2021-2028 (USD Billion)

107. Middle East and Africa Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

108. Middle East and Africa Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

109. Middle East and Africa Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

110. Middle East and Africa Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

111. UAE Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

112. UAE Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

113. UAE Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

114. UAE Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

115. UAE Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

116. South Africa Cloud SecurityMarket, By Application, 2021-2028 (USD Billion)

117. South Africa Cloud SecurityMarket, By Deployment Model, 2021-2028 (USD Billion)

118. South Africa Cloud SecurityMarket, By Organization, 2021-2028 (USD Billion)

119. South Africa Cloud SecurityMarket, By Security Type, 2021-2028 (USD Billion)

120. South Africa Cloud SecurityMarket, By Verticals, 2021-2028 (USD Billion)

List of Figures 

1. Global Cloud Security Market Segmentation

2. Global Cloud Security Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cloud SecurityMarket Attractiveness Analysis By Application

9. Global Cloud SecurityMarket Attractiveness Analysis By Deployment Model

10. Global Cloud SecurityMarket Attractiveness Analysis By Organization

11. Global Cloud SecurityMarket Attractiveness Analysis By Security Type

12. Global Cloud SecurityMarket Attractiveness Analysis By Verticals

13. Global Cloud SecurityMarket Attractiveness Analysis By Region

14. Global Cloud SecurityMarket: Dynamics

15. Global Cloud SecurityMarket Share ByApplication(2021&2028)

16. Global Cloud SecurityMarket Share By Deployment Model (2021&2028)

17. Global Cloud SecurityMarket Share By Organization (2021 & 2028)

18. Global Cloud SecurityMarket Share By Security Type (2021 & 2028)

19. Global Cloud Security Market Share ByVerticals(2021 & 2028)

20. Global Cloud SecurityMarket Share By Regions (2021&2028)

21. Global Cloud SecurityMarket Share By Company (2020)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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