Cannabis Testing Market by Product & Software (Analytical Instruments, Consumables, Software), Testing Procedures (Residual Solvent Screening, Terpene Profiling, Potency Testing, Genetic Testing, Pesticide Screening, Heavy Metal Testing, Microbial Analysis), End-User (Laboratories, Cannabis Cultivators, Research Institutes, Drug Manufacturers & Dispensaries), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: Sep, 2020
  • Report ID: 418923
  • Category: Healthcare
  • Pages: 226
$4700

The cannabis testing market is expected to grow from USD 1.71 billion in 2019 to USD 4.87 billion by 2027, at a CAGR of 14% during the forecast period 2020-2027.

The process of quality detection and cannabis use by using various drug testing methods is known as cannabis testing. Various developing and developed countries find cannabis as a beneficial medical treatment and have legalized the use of cannabis. The use of cannabis is highly detectable, and it can be detected by hair analysis, urinalysis, and saliva tests. A single cannabis sample can be tested to determine elements such as CBD, THC, and terpene levels and impurities like mold, residual solvents, pests or pesticide residues, and diseases. Certified chemical and laboratory technicians can only perform cannabis testing. 

The factors driving the market are the growing number of cannabis testing laboratories in developing economies, growing demand for cannabis legalization, and increasing research on the various medical use of cannabis. The high cost of laboratory equipment and lack of uniformity in quality standards will restrain the market growth. Developing economies in the Middle East and Asia-Pacific region will provide market growth opportunities. However, high start-up costs for cannabis testing laboratories and strict government regulations will challenge the market growth. 

This study delivers a comprehensive analysis of product & software, testing procedure, end-user, and region. The product & software segment includes analytical instruments, consumables, and software. The analytical instruments segment is further segmented into chromatography instruments, spectroscopy instruments, and other analytical instruments. The chromatography instruments are further classified into liquid chromatography, gas chromatography, and other chromatography instruments. The spectroscopy instruments segment is further classified into mass spectrometry, atomic spectroscopy, and atomic spectroscopy. The consumables segment is further segmented into chromatography columns, standards & CRMS, sample preparation products, and supplies and accessories. The chromatography instruments segment holds the largest market share, owing to the rising preference of chromatography technique for cannabis testing, as it delivers fast and effective results. The spectroscopy instrument segment is expected to witness significant growth, owing to the increasing legalization of cannabis testing and its derivative for both recreational and medical use by adults. The testing procedure segment includes residual solvent screening, terpene profiling, potency testing, genetic testing, pesticide screening, heavy metal testing, and microbial analysis. The potency testing segment holds the largest market share, owing to the increasing number of cannabis cultivators and the rising focus on cannabis production with a high concentration of tetrahydrocannabinolic (THCA). Based on end-user, the market is segmented into laboratories, cannabis cultivators, research institutes, and drug manufacturers & dispensaries. The laboratories segment holds the largest market share due to the increasing legalization of cannabis for medical as well as recreational use, and rising demand for cannabis testing software in labs.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share in the U.S., owing to the growing legalization pertaining to the use of cannabis across the region. The increasing number of marijuana cultivators and the rising number of testing laboratories will influence market growth. The Chile cannabis testing market is expected to witness significant growth, owing to the growing awareness of the medical use of cannabis and the increase in cannabis use for medical purposes. Germany's cannabis testing market is anticipated to grow due to the increase in approval of production licenses and new medical cannabis legislation.

Some of the notable players in the market are CannaSafe Analytics, Steep Hill, Anandia Labs, Eirlab, Phytovista Laboratories, CW Analytical Laboratories, Pure Analytics, Anresco, EVIO, SC Labs, and Digipath. In January 2019, Cannabis Innovation Centre (CIC) in Comox Valley, Canada, was established by Anandia Laboratories to develop cannabis using modern plant breeding tools. This will enable the company to broaden its product portfolio and expand the consumer base.

Cannabis Testing Market Analysis and Forecast, Product & Software

  • Analytical Instruments
    • Chromatography Instruments
      • Liquid Chromatography
      • Gas Chromatography
      • Other Chromatography Instruments
    • Spectroscopy Instruments
      • Mass Spectrometry
      • Atomic Spectroscopy
    • Other Analytical Instruments
  • Consumables
    • Chromatography Columns
    • Standards & CRMS
    • Sample Preparation Products
    • Supplies and Accessories
  • Software

Cannabis Testing Market Analysis and Forecast, Testing Procedures

  • Residual Solvent Screening
  • Terpene Profiling
  • Potency Testing
  • Genetic Testing
  • Pesticide Screening
  • Heavy Metal Testing
  • Microbial Analysis

Cannabis Testing Market Analysis and Forecast, End-User

  • Laboratories
  • Cannabis Cultivators
  • Research Institutes
  • Drug Manufacturers & Dispensaries

Cannabis Testing Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2019, historic year 2017 and 2018, the forecast period considered is from 2020 to 2027.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2020 to 2027.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product & Software
          4.3.2. Market Attractiveness Analysis By Testing Procedures
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand for cannabis legalization
          5.2.2. Increasing research on the various medical use of cannabis
    5.3. Restraints
          5.3.1. High cost of laboratory equipment
    5.4. Opportunities
          5.4.1. Revoking of the ban on cannabis in developing economies
    5.5. Challenges
          5.5.1. High start-up cost for cannabis testing laboratories
6. Global Cannabis Testing Market Analysis and Forecast, By Product & Software
    6.1. Segment Overview
    6.2. Analytical Instruments
          6.2.1. Chromatography Instruments
                   6.2.1.1. Liquid Chromatography
                   6.2.1.2. Gas Chromatography
                   6.2.1.3. Other Chromatography Instruments
          6.2.2. Spectroscopy Instruments
                   6.2.2.1. Mass Spectrometry
                   6.2.2.2. Atomic Spectroscopy
          6.2.3. Other Analytical Instruments
    6.3. Consumables
          6.3.1. Chromatography Columns
          6.3.2. Standards & CRMS
          6.3.3. Sample Preparation Products
          6.3.4. Supplies and Accessories
    6.4. Software
7. Global Cannabis Testing Market Analysis and Forecast, By Testing Procedures
    7.1. Segment Overview
    7.2. Residual Solvent Screening
    7.3. Terpene Profiling
    7.4. Potency Testing
    7.5. Genetic Testing
    7.6. Pesticide Screening
    7.7. Heavy Metal Testing
    7.8. Microbial Analysis
8. Global Cannabis Testing Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Laboratories
    8.3. Cannabis Cultivators
    8.4. Research Institutes
    8.5. Drug Manufacturers & Dispensaries
9. Global Cannabis Testing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
10. Global Cannabis Testing Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cannabis Testing Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions
11. Company Profiles
    11.1. CannaSafe Analytics
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Steep Hill
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Anandia Labs
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Eirlab
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Phytovista Laboratories
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. CW Analytical Laboratories
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Pure Analytics
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Anresco
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. EVIO
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. SC Labs
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Digipath
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis

List of Table

1. Global Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

2. Global Analytical Instruments, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

3. Global Consumables, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

4. Global Software, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

5. Global Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

6. Global Residual Solvent Screening, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

7. Global Terpene Profiling, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

8. Global Genetic Testing, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

9. Global Pesticide Screening, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

10. Global Heavy Metal Testing, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

11. Global Microbial Analysis, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

12. Global Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

13. Global Laboratories, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

14. Global Cannabis Cultivator, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

15. Global Research Institutes, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

16. Global Drug Manufacturers & Dispensaries, Cannabis Testing Market, By Region, 2019-2027 (USD Billion)

17. North America Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

18. North America Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

19. North America Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

20. U.S. Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion) 

21. U.S. Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

22. U.S. Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

23. Canada Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

24. Canada Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

25. Canada Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

26. Mexico Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

27. Mexico Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

28. Mexico Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

29. Europe Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

30. Europe Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

31. Europe Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

32. Germany Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

33. Germany Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

34. Germany Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

35. France Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

36. France Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

37. France Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

38. U.K. Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

39. U.K. Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

40. U.K. Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

41. Italy Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

42. Italy Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

43. Italy Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

44. Spain Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

45. Spain Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

46. Spain Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

47. Asia Pacific Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

48. Asia Pacific Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

49. Asia Pacific Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

50. Japan Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

51. Japan Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

52. Japan Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

53. China Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

54. China Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

55. China Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

56. India Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

57. India Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

58. India Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

59. South America Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

60. South America Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

61. South America Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

62. Brazil Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

63. Brazil Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

64. Brazil Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

65. Middle East and Africa Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

66. Middle East and Africa Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

67. Middle East and Africa Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

68. UAE Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

69. UAE Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion)

70. UAE Cannabis Testing Market, By End-User, 2019-2027 (USD Billion)

71. South Africa Cannabis Testing Market, By Product & Software, 2019-2027 (USD Billion)

72. South Africa Cannabis Testing Market, By Testing Procedures, 2019-2027 (USD Billion) 

73. South Africa Cannabis Testing Market, By End-User, 2019-2027 (USD Billion) 

List of Figures 

1. Global Cannabis Testing Market Segmentation

2. Global Cannabis Testing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cannabis Testing Market Attractiveness Analysis By Product & Software

9. Global Cannabis Testing Market Attractiveness Analysis By Testing Procedures

10. Global Cannabis Testing Market Attractiveness Analysis By End-User

11. Global Cannabis Testing Market Attractiveness Analysis By Region

12. Global Cannabis Testing Market: Dynamics

13. Global Cannabis Testing Market Share by Product & Software(2020 & 2027)

14. Global Cannabis Testing Market Share by Testing Procedures (2020 & 2027)

15. Global Cannabis Testing Market Share by End-User (2020 & 2027)

16. Global Cannabis Testing Market Share by Regions (2020 & 2027)

17. Global Cannabis Testing Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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